Category: Channel: Martech: Advertising

IAB Tech Lab unveils a proposed Ads.txt for mobile apps

IAB Tech Lab unveils a proposed Ads.txt for mobile apps

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Last year about this time, the Interactive Advertising Bureau (IAB) Tech Lab launched its ads.txt project to prevent fraudulent selling of website ad inventory. This week, the Tech Lab is releasing a proposed spec for extending ads.txt, which is now widely adopted, to mobile apps. The proposal is open to public comments over the next […]

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NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI

NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI

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NYIAX is a kind of back-to-the-future use of blockchain tech for advertising. Instead of attempting to mirror the lightning-fast processing speeds of current programmatic digital advertising — blockchain protocols like Ethereum are very slow in terms of real-time transactional processing — NYIAX is employing blockchain as a shared, permanent ledger to record smart contracts for […]

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YouTube rolls out new chat replay, automatic captions & more for live streaming videos

YouTube to stop supporting third-party ad serving in EU in May, citing GDPR

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YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s sweeping privacy regulation takes effect next month. “YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally,” […]

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Adverty launches ‘first programmatic platform’ for AR/VR in-app ads

Adverty launches ‘first programmatic platform’ for AR/VR in-app ads

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Adverty ads (building wall, sign in street) in a Rovio game, Viral Invasion A Stockholm-based startup has launched what it says is the first programmatic ad platform for augmented reality (AR) and virtual reality (VR) native ads. Adverty actually made its platform available late last year in a non-programmatic version for a test project with […]

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Outbrain partners with Telaria to offer video ads

Outbrain partners with Telaria to offer video ads

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Content discovery platform Outbrain is announcing this week a partnership with video ad platform Telaria, resulting in the content discovery platform’s first sustained offering of outstream video ads. Outbrain’s grid of recommended stories appears as thumbnails underneath a site’s stories, providing “other content you may like.” The video ad will appear above or below the […]

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PageFair on IAB consent framework: ‘Violates GDPR’

Publishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’

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A second publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework. Jason Kint is the CEO of Digital Content Next, a New York City-based trade association of about 70 premium publishers in the US and Europe, including The New York Times, ESPN, The Washington Post, CBS, BBC, PBS and Financial […]

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PageFair on IAB consent framework: ‘Violates GDPR’

PageFair on IAB consent framework: ‘Violates GDPR’

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Last week, the Interactive Advertising Bureau (IAB) released a draft version of a General Data Protection Regulation (GDPR)-friendly framework for advertising in a real-time bidding environment. That framework proposes that websites present visitors with consent options about using their data for specific ad purposes. (A version covering mobile apps is in the works.) A visitor’s […]

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IAB Europe unveils its GDPR Transparency & Consent Framework

IAB Europe unveils its GDPR Transparency & Consent Framework

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If you’ve been wondering how the heck consent to targeted advertising in the age of the upcoming General Data Protection Regulation (GDPR) is supposed to work, the Interactive Advertising Bureau (IAB) Europe is out with a proposed solution. This week, it is releasing a draft tech specification of its open source GDPR Transparency & Consent […]

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SourceMedia moves into dynamic native ads

SourceMedia moves into dynamic native ads

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SourceMedia offers a variety of B2B publications, including American Banker, Accounting Today and Employee Benefit News. This week, the company is announcing it is moving away from static native ads for the online versions of those publications, and for elsewhere, as it launches three new ad types — two of which are dynamic. One type, […]

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Are brands any safer? Is programmatic ad buying any more transparent?

Are brands any safer? Is programmatic ad buying any more transparent?

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A little more than a year ago, in January 2017, Marc Pritchard, chief brand officer of Procter & Gamble, threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard posed a historic dare to digital advertisers to either “grow up” or P&G would pull their ads. In […]

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New survey by people-based marketer Viant promotes marketing to identified users

New survey by people-based marketer Viant promotes marketing to identified users

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What will programmatic advertising look like in a few years? For Time Inc.-owned Viant, people-based marketing is the trend, and the company has recently released a white paper that offers some evidence in support of that vision. The paper, “Power of the People: How People-Based Marketing Is Driving Change Across the US Advertising Industry” (registration […]

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Thinfilm's NFC-enabled magnets let Campari customers reorder from their fridge

Thinfilm’s NFC-enabled magnets let Campari customers reorder from their fridge

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Flat, thin and flexible, with no need for batteries — NFC is taking its place within the Internet of Things (IoT) to give brands a new way to interact with their customers Near-field communication (NFC) is just what it sounds like: transactional communication between two electronic devices in close proximity to each other. All iPhones […]

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Branch rolls out Universal Ads across mobile, web and native apps

Branch rolls out Universal Ads across mobile, web and native apps

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Can an advertiser serve up advertisements across channels that truly target the consumer? With an identity graph that the company says has at least some data from every smartphone user in the country, Branch believes it can. Universal Ads, a new product from the mobile linking platform that does just that, launched today. “When we […]

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How agencies are adapting to continued pressures on their business model

How agencies are adapting to continued pressures on their business model

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  The modern advertising agency is dead. Long live the modern advertising agency. Agencies are effectively mercenaries, independent entities hired to help a business conquer a market. That has always been the case and will remain the case in 2018. But recent pressures on agency business models are forcing these shops to shift how they […]

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Marketing in a distracted, digital world

Marketing in a distracted, digital world

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In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, digital marketing tools and social media, has given […]

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