Category: Channel: Martech: Commerce

Swift shifts in marketing spend aren’t enough to stem the Amazonian tide

Swift shifts in marketing spend aren’t enough to stem the Amazonian tide

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After decades of trying to fill their brands’ proverbial leaky buckets — continually flooding them with new customers won through acquisition dollars instead of plugging the holes with retention spend — marketers are finally turning the tide. According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds of their budgets toward customer […]

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Voice search in retail: Evolving the customer experience

Voice search in retail: Evolving the customer experience

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Voice search stands to live at the heart of how retail marketers guide the customer experience into the future. Behind every voice query lies data riper with real-time intent and context than perhaps any other source of shopper information. A spoken query is a direct window into what consumers want at that moment, how they […]

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