Category: Channel: Martech: Content

Personalization & machine learning in 2018: From comms to content

Personalization & machine learning in 2018: From comms to content

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In a saturated digital landscape where brand blindness is the norm and people see more offers and content in a day than they can even remember, marketers have their work cut out for them. But if there’s one common solution, it’s content so relevant that it’s impossible to ignore. Personalization has been an agenda item […]

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