Category: Channel: Martech: Marketing

After GDPR, here come the Unintended Consequences

After GDPR, here come the Unintended Consequences

By admin 4 0

It’s not the wave you’re expecting that knocks you down when you’re body surfing in the ocean. It’s the waves you didn’t expect, behind that first wave. It’s the same with Unintended Consequences. And, given its complexity and scope, it’s likely that the General Data Protection Regulation (GDPR) — whose implementation begins today — will […]

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Why Nike’s AR experiment for Facebook Messenger was a hit with its customers

Why Nike’s AR experiment for Facebook Messenger was a hit with its customers

By admin 3 0

At this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ augmented reality (AR) with Messenger bots. Four brands — Kia, Nike, Sephora and ASUS — participated in a closed beta to incorporate this added capability. Kia showed off its Stinger car, Sephora enabled virtual […]

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First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

By admin 3 0

In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], its first such report on this space, research firm Forrester predicts that spending for these kinds of tools will grow vigorously over the […]

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Augmented reality games: Will this summer’s releases be booms or busts?

Augmented reality games: Will this summer’s releases be booms or busts?

By admin 3 0

This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are coming that could create more location-based marketing opportunities the way Pokémon GO did in 2016: Ghostbusters World; Harry Potter: Wizards Unite; Jurassic World Alive and The Walking Dead: Our World. All those games […]

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Here are some more misconceptions about GDPR

Here are some more misconceptions about GDPR

By admin 2 0

There is one thing we know for certain that the upcoming General Data Protection Regulation (GDPR) is creating: misconceptions. It’s hard to keep up with them. But, after noting nine common GDPR misconceptions a few weeks ago, we now offer a new batch gleaned from a chat with Clive Boonzaaier, director of governance, risk and […]

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Where software innovation is needed today: Martech

Where software innovation is needed today: Martech

By admin 4 0

A senior-level executive asked me for advice the other day. For the past 15 years, he had worked for a company that sold software to publishers and loved the challenge of helping to invent a new industry. But as the market matured and his company was acquired, and then was acquired again, he realized that […]

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Solving for cross-device complexity with multi-touch attribution

Solving for cross-device complexity with multi-touch attribution

By admin 3 0

I’m going to let you in on a secret: Marketers are human, too. Don’t tell anyone I told you. Because marketers are human, we understand the richness of the customer journey, from initial inspiration or yearning to final sale. But dealing with that complexity is not always easy. As marketers, we have more ways to […]

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Sendwithus launches GDPR-compliant, cloud-based email CMS

Sendwithus launches GDPR-compliant, cloud-based email CMS

By admin 1 0

Sendwithus announced on Tuesday the launch of Dyspatch, an enterprise-level, cloud-based and GDPR-compliant email content management system (CMS) for transactional emails. Dyspatch is a CMS platform for email that manages workflow, including building, editing and commenting from a variety of stakeholders. When the email is ready to be deployed, it is “exposed via our API,” […]

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Building an AI mindset: Time to identify and develop skill sets now

Building an AI mindset: Time to identify and develop skill sets now

By admin 4 0

The more I’ve had the opportunity to explore this concept of the martech mindset, the more I’ve realized how important it is that we shift our thinking to view artificial intelligence (AI) as an evolution rather than as a revolution. Artificial intelligence, once an abstract, futuristic concept, is now a reality, so this needs to […]

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Accelerating your AI journey -- 5 steps to get CMOs started

Accelerating your AI journey — 5 steps to get CMOs started

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The Artificial Intelligence (AI) wave is rolling across the industry and, for CMOs who intend to stay two steps ahead of their competition, now is the time to get started with this new capability. As the focus of the Chief Marketing Officer shifts toward customer-centric, data-driven and performance-led campaign initiatives, the perception is that AI […]

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What’s the real strategy behind Amazon’s acquisition of Ring?

What’s the real strategy behind Amazon’s acquisition of Ring?

By admin 4 0

Earlier this week, one of Amazon’s venture funds ponied up money for smart thermostat maker Ecobee. Last week, the e-commerce giant announced its second-biggest purchase ever after Whole Foods, the acquisition of video doorbell/smart home vendor Ring. And, in December, Amazon bought home security vendor Blink. What’s going on here? [Read the full article on MarTech […]

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Valassis launches Remarketing Activation to follow up web browsing with an email or postcard

Valassis launches Remarketing Activation to follow up web browsing with an email or postcard

By admin 2 0

Valassis is a marketing services company that reaches consumers through print, coupons, digital media and various combinations thereof. Its Audible Offers, for instance, delivers a coupon to your mobile device after a compatible app recognizes an inaudible signal in a TV, video or radio ad or program. This week, the Livonia, Michigan-based firm is launching […]

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Marketers, here are some blockchain terms you might want to know

Here are the biggest myths about blockchains

By admin 3 0

It’s hard to imagine that blockchain technology will ever be able to live up to its grandiose billing. It has been touted as the solution to ad tech transparency, financial instability, personal data security and many of the other problems of the modern world. In an effort to bring the expectations a bit closer to […]

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Does trust matter more than growth? Salesforce's Benioff thinks so.

Does trust matter more than growth? Salesforce’s Benioff thinks so.

By admin 3 0

I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about everyone), Salesforce founder Marc Benioff is a pretty important guy. As the Godfather of the subscription model, he’s a symbol of rapid scale and arguably the catalyst for the entire martech industry. There’s […]

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There is no 'I' in successful ABM

There is no ‘I’ in successful ABM

By admin 3 0

When I saw this video of cadets helping each other scale a high wall, I was immediately struck by how planning, preparation and teamwork can clearly blow away making it up as you go. It’s a simple demonstration of the executional power of repeatable processes that can scale (pardon the pun). It reminded me a […]

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Preventing a ‘Groundhog Day’ scenario

Preventing a ‘Groundhog Day’ scenario

By admin 3 0

I start my day exactly the same way every day: I get up early, have a little breakfast and scan my daily newsfeed while listening to music. The headlines all seem to report on the latest retail fatality, the next big thing to take ad tech by storm or speculation on someone’s love life in […]

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Right behind the GDPR, there’s the ePrivacy Regulation

Here are 9 misconceptions about GDPR

By admin 2 0

The upcoming General Data Protection Regulation (GDPR) is confusing enough without having to be weighed down by misconceptions. So, here is a list of the top misconceptions about GDPR, according to two experts: Gary Southwell, VP/general manager of the cybersecurity division of security firm CSPi, and Kristina Podman, a digital policy consultant (who also consults […]

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Defining the new organizational structure

Defining the new organizational structure

By admin 3 0

“Unless structure follows strategy, inefficiency results.” Alfred Chandler As marketing operations (MO) capabilities mature, it’s up to the MO leader to modify the organizational structure to ensure it’s meeting current and future marketing strategies and goals. Nothing says commitment like an organizational chart, and we all know how challenging it is to develop a dedicated […]

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Gartner releases its first Magic Quadrant Report on Digital Experience Platforms

Gartner releases its first Magic Quadrant Report on Digital Experience Platforms

By admin 5 0

Customer experience has become the name of the game for marketers. And digital experience platforms (DXPs) provide tools for providing a consistent and engaging presentation layer across digital channels, whether sites, portals, mobile web or apps, voice agents or other delivery platforms. Research firm Gartner is out with its first Magic Quadrant report on DXPs […]

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Incorporating a chatbot? How to put the customer first

Incorporating a chatbot? How to put the customer first

By admin 2 0

Artificial intelligence is one of the biggest buzzwords in society, and the business world is making widespread use of a practical application of the technology: chatbots. Bots are rapidly taking over customer service roles, with consumers unable to tell whether they’re communicating with a human or a computer in some cases. Chatbots deliver results that […]

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Stop saying and start doing in 2018

Stop saying and start doing in 2018

By admin 4 0

One of the best things about my job is that I sit right near our sales development team — so not only do I know about all the best new bars in the city, but I also hear a lot about the challenges and day-to-day frustrations that plague our sales reps. But sales and marketing […]

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‘Consent is unworkable’ for programmatic ads in the era of GDPR

‘Consent is unworkable’ for programmatic ads in the era of GDPR

By admin 2 0

Consent “isn’t going to work” for programmatic or direct-sold advertising under the General Data Protection Regulation (GDPR). That’s the conclusion of Johnny Ryan, head of ecosystem at anti-ad-blocking solutions provider PageFair. His firm has spent the last two years trying to figure out how GDPR is supposed to work, given the current digital ad environment. […]

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The Internet of Things and blockchain tech are made for each other

The Internet of Things and blockchain tech are made for each other

By admin 3 0

A new report from research firm Kaleido Insights proposes that two of hottest new technologies — The Internet of Things (IoT) and blockchain — would make a really hot couple. In IoT, wirelessly connected sensors are embedded in almost everything — refrigerators, auto parts, dog collars, perhaps even cereal boxes. On the one hand, this […]

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How AI and CLV help app marketers drive business growth

How AI and CLV help app marketers drive business growth

By admin 1 0

Did you know that 80 percent of users churn within three months of downloading an app? That’s because most apps are marketed to the masses and not necessarily to the right customers. Oftentimes, the goal of app marketing is to reach as many consumers as possible with the hopes of recruiting en masse and converting […]

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Marketers, here are some blockchain terms you might want to know

Marketers, here are some blockchain terms you might want to know

By admin 5 0

Perhaps you’ve just recently gotten your head around new terms like “header bidding,” “machine learning” or “growth hacking.” Well, time to unwrap your head once again. Because an ecosystem built around blockchain technology is coming to marketing, search and advertising, and new ecosystems bring new vocabularies. Best known as the tech infrastructure behind the cryptocurrency […]

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Need a New Year's resolution? Ask your sales team

Need a New Year’s resolution? Ask your sales team

By admin 1 0

Ah, the new year… there’s nothing like having a fresh start to inspire ambitious marketing plans, promises to run big campaigns and intentions of testing some of the fancy new technologies all the cool kids are using these days. But when I reflected on the challenges our team faced in 2017, the major missteps really […]

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Joe Sabol; Martech Column; We’re Already Seeing The Fallout from Apple's War...

Blaise Lucey; Martech Column; 01/04/2018 Personalization & Machine Learning i…

By admin 1 0

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 23-25, 2018: San Jose × Attend MarTech – Click Here Learn More About Our MarTech Events March 13-15, 2018: SMX West June 11-13, 2018: SMX Advanced × Attend SMX – Click Here […]

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Joe Sabol; Martech Column; We’re Already Seeing The Fallout from Apple's War...

Joe Sabol; Martech Column; We’re Already Seeing The Fallout from Apple’s War…

By admin 1 0

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 23-25, 2018: San Jose × Attend MarTech – Click Here Learn More About Our MarTech Events March 13-15, 2018: SMX West June 11-13, 2018: SMX Advanced × Attend SMX – Click Here […]

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Janrain launches Identity Groups for consumers

Janrain launches Identity Groups for consumers

By admin 1 0

Janrain took another step this week to go beyond its origins as a provider of social sign-ons. The consumer identity management provider launched its Identity Groups, which allow device and account owners to set up their own private groups, with various levels of access. Essentially, it’s a kind of consumer-controlled version of Microsoft’s Active Directory. […]

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Swrve adds support for OTT TV apps

Swrve adds support for OTT TV apps

By admin 6 0

Despite its name, Swrve hasn’t swerved in its evolution from its origins as a marketing and engagement platform for apps. Instead, it’s taken a series of steps toward its positioning as a customer interaction platform. In 2014, for instance, it added support for iBeacons, which are usually paired with apps. Later that year, Swrve declared […]

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