Category: Channel: Martech: Social

Twitter announces changes to improve users' experiences

Twitter announces changes to improve users’ experiences

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Sometimes small changes can make a big impact. That’s what Twitter is hoping with a slew of small changes to its user experience announced on its blog Wednesday. “We’ve been working to change how you discover all the information around news, events, and stories, and today, we’re sharing a few steps forward,” Keith Coleman, Twitter’s vice […]

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Facebook's dynamic ads for auto dealerships get new lead-gen features

Facebook’s dynamic ads for auto dealerships get new lead-gen features

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Facebook is rolling out updates to its dynamic ads for auto dealerships, giving them a lead-gen feature that feeds leads directly into the dealership’s CRM system. The ads — which are created using the dealership’s vehicle catalogue and include a call to action to complete a lead-gen form — will now send the leads directly […]

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Sprinklr adds AI to its customer experience platform

Sprinklr adds AI to its customer experience platform

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Over the last year, Sprinklr has repositioned itself as a customer experience cloud, centered around its former role as a social media listening and management platform. In another move to boost its capabilities, the company is this week adding the first installment of an artificial intelligence layer to its platform, called Intuition. It initially tackles […]

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Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations

Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations

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Facebook announced first quarter revenues of $11.97 billion, which easily beat Wall Street consensus estimates. The company managed to post growth in all key metrics, despite the ongoing data scandals that have dogged it in recent months. Marketers spent $11.8 billion on ads on Facebook, which was up a whopping 50 percent vs. a year ago. […]

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Quora's ad pixel now supports multi-event conversion tracking

Quora’s ad pixel now supports multi-event conversion tracking

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Quora is out with some updates to its ads platform this week. On Wednesday, the question-and-answer social platform announced the release of multi-event conversion tracking, view-through attribution and an update to its reporting interface. Here’s a look at the new features. Multi-event conversion tracking Using Quora’s tracking pixel, advertisers can now track and optimize against […]

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Spredfast adds reviews to the social channels in its dashboard

Spredfast adds reviews to the social channels in its dashboard

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Spredfast has announced it is integrating online reviews into its platform for the first time. The reviews come from the brand’s page on more than a hundred sites, including Yelp, TripAdvisor, Google, Facebook and booking.com. Consumer Reviews, says Product Marketing Director Austin Lytle in a blog announcement, “fuel decisions to buy,” because they provide others’ […]

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