Category: Channel: MarTech Today

So, what's it like to be a CMO of a marketing-focused business?

So, what’s it like to be a CMO of a marketing-focused business?

By admin 1 0

The CMO role and marketing’s revenue influence have never been greater. There’s a seemingly endless number of ways to engage with prospects, customers and stakeholders, an abundance of data at our fingertips, and ever-improving technology to make us smarter and faster. It’s an exciting time to be a marketing leader. But what if you’re a […]

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Will GDPR and blockchain live up to their hype in 2018?

Will GDPR and blockchain live up to their hype in 2018?

By admin 5 0

Sure, General Data Protection Regulation (GDPR) and blockchain have been a hot topic for the past several months. But is either of them more than just a buzzword? I spoke to some marketers to see what they had to say about what 2018 holds for these two trends. Blockchain could solve all our problems — […]

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