Category: Channel: Mobile Marketing

Using push notifications for mobile app retention

Using push notifications for mobile app retention

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For mobile marketers, the stakes have never been higher. Apps are continuing to lose more and more users. How is this happening? And more importantly, how can we make it stop? Let’s face it, not every app can be Snapchat or Instagram, and even the largest iPhone or Android device isn’t big enough to house […]

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Have we reached peak smartphone and what does that mean for marketers?

Have we reached peak smartphone and what does that mean for marketers?

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Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third party stats dropped yesterday. Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed to this observation with some mixture of surprise and alarm. Meeker also cites data that the average selling price of […]

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Report: Google Home beats Amazon Alexa in Q1 global device shipments

Report: Google Home beats Amazon Alexa in Q1 global device shipments

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According to a new quarterly tracking estimate from Canalys, Google shipped more smart speakers in Q1 2018 than Amazon. Globally, the firm said that there were roughly 9 million units shipped overall. The three largest markets are the US, China and the UK. According to the report, Google Home grew 483 percent (from a much smaller […]

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Report: Cost to drive store visits varies widely by category, mobile most efficient channel

Report: Cost to drive store visits varies widely by category, mobile most efficient channel

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Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others to drive “each incremental in-store visit.” Among the several channels compared, in-app advertising was also found to be the most effective at delivering in-store customers vs. the web […]

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Australian privacy regulators examining Google's Android location-data collection

Australian privacy regulators examining Google’s Android location-data collection

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European privacy moves are having a ripple effect around the globe. Reuters reported earlier today that Google now faces an investigation in Australia surrounding its location data collection practices from Android smartphone users. Oracle, a staunch Google opponent, provided a market competition report to Australian regulators that asserts, “Alphabet receives detailed information about people’s internet […]

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Urban Airship adds first marketing platform support for the new Android Pay tickets and passes

Urban Airship adds first marketing platform support for the new Android Pay tickets and passes

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iPhone users have been having all the fun with digital wallet-based tickets and airplane boarding passes — until Tuesday of this week. That’s when Google announced at its I/O developer conference in Mountain View, California, that it is now adding them to its Google Pay mobile digital wallet, complementing the existing wallet-based coupons and loyalty […]

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Google releases Android Go edition for India's 400 million internet users

Android P: AI inside and simplification outside

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Yesterday at Google I/O, the company previewed its next Android operating system: Android P. I haven’t downloaded and used it, but the new OS promises to be simpler for users and more sophisticated on the inside, with a healthy dose of AI, of course. Beta access to P is available to owners Google’s Pixel phones, […]

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How AI and CLV help app marketers drive business growth

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

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Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a viewability goal. The tool is already integrated into the trading process on several demand-side platforms (DSPs). Eight in 10 US mobile digital display ads are traded programmatically, […]

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Apple iOS 11.3: Business Chat and privacy as a marketing tool

Apple iOS 11.3: Business Chat and privacy as a marketing tool

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Apple rolled out iOS 11.3 today. Among the features are new and improved AR capabilities, health records, data privacy, Animoji, Business Chat, battery health and a few others. Whether Apple can help mainstream AR in apps is an open question and worthy of separate consideration. The two features I want to discuss here are Business […]

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Automated, multichannel display advertising for small businesses finally coming to fruition

Facebook owns the top mobile app in 10 out of 13 countries measured

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Last week, comScore released its 2018 Global Digital Future in Focus report. The document looks at digital media usage patterns on desktop, smartphone and tablet in 13 international markets, including the US, the UK, Canada, India, Brazil, Western Europe and several other countries. Digital media growth is still being driven by mobile, and mobile-only consumption […]

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How AI and CLV help app marketers drive business growth

Facebook leads other platforms for app-install ROI in performance index

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According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12 weeks) of any mobile app advertising platform. However Facebook remains the overall leading media platform for app marketers. Another finding is that Google’s introduction of Universal App Campaigns (UAC) have helped the company gain on Facebook. AppsFlyer says […]

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Instapage launches first landing page platform with AMP

Instapage launches first landing page platform with AMP

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Instapage is announcing this week that it is the first landing page platform to offer Accelerated Mobile Pages (AMP) as an option. The San Francisco-based company said it has worked with Google to offer this format for mobile landing pages. Backed by Google, AMP is an open-source project to create faster loading speeds for webpages […]

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Four new search trends in mobile app discovery

Four new search trends in mobile app discovery

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Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over on TechCrunch, a study showed people only interact with a total of 30 apps per month. Those numbers are fairly significant, but not surprising considering the large number of apps available. Not every app downloaded will resonate with […]

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Empowered consumers are searching for the best and worst brands before they buy

Empowered consumers are searching for the best and worst brands before they buy

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The best experiences and the worst experiences are oftentimes so compelling that we can’t help but share them. That’s nothing new. We’ve all heard the saying that a happy customer tells one person while an unhappy customer tells anyone who will listen. It’s partly cathartic. It’s also a way of helping save others from similar […]

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Google releases Android Go edition for India's 400 million internet users

Google releases Android Go edition for India’s 400 million internet users

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Kashin / Shutterstock.com Google has released Android Oreo (Go edition), which is part of the larger Android 8.1 release. The new version of Android is optimized for devices with less than 1GB of memory and markets that have lower bandwidth or unreliable connections. While the OS update is global, the market specifically being targeted is […]

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What are the mobile advertising alternatives to Facebook and Google?

What are the mobile advertising alternatives to Facebook and Google?

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Early this year, I was invited to attend a meeting with a digital sales team for a well-known media company and an agency with which they’ve been doing business for years. Our supporting role was to provide answers to anything related to location-based advertising. As the conversation progressed, the truth came out. The agency principal […]

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