Category: Channel: Mobile

Samsung stung by $539 million jury verdict in Apple patent defeat

Samsung stung by $539 million jury verdict in Apple patent defeat

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In the endless patent war between Apple and Samsung, Apple has again been awarded a massive jury verdict against the South Korean company. Earlier today, Apple was granted $539 million by the federal jury in the US. Originally, Apple won a 2012 federal jury verdict of more than $1 billion for various patent and design infringements […]

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Delivering optimized media-rich content for mobile

Delivering optimized media-rich content for mobile

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We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of images in advertisements, and the sentiment rings just as true in today’s always-on digital age. […]

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Placed introduces 'Placed Insights' to educate the market about location data

Placed introduces ‘Placed Insights’ to educate the market about location data

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Location analytics company Placed (owned by Snap) is launching “Placed Insights,” a free tool that allows users to visualize and better understand location data. Placed founder David Shim told me that he believes this will help agencies and advertisers see the value of location intelligence and boost the entire industry. Shim said that Placed has […]

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Four new search trends in mobile app discovery

Four new search trends in mobile app discovery

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Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over on TechCrunch, a study showed people only interact with a total of 30 apps per month. Those numbers are fairly significant, but not surprising considering the large number of apps available. Not every app downloaded will resonate with […]

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