Category: Channel: Retail

Report: Millennials least influenced by retail advertising, most active tech adopters

Report: 52% of millennials want retailers to mirror their values

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The big takeaway from a new report by Euclid is that retail success strongly flows from brand perception. To many, this may seem like a non-insight; however, it’s contrary to pervasive thinking and conventional wisdom about discounting as a primary retail success factor today. The report is based on a survey of 1,500 US consumers, and […]

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Moltin launches first web-based self-checkout at apparel retailer Stance

Moltin launches first web-based self-checkout at apparel retailer Stance

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Self-checkout at brick-and-mortar stores has been a thing for quite a while. But it has required that customers download an app or use the store’s kiosks. Boston-based e-commerce provider Moltin has now launched with clothing retailer Stance what the companies said is the first instance of a retailer offering a self-checkout solution that is entirely […]

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I’m a customer. Please get to know me.

I’m a customer. Please get to know me.

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Marketers are data-obsessed; we want to know everything we possibly can about our customers. We invade their lives to leverage some of the most personal and important information. Yet the experience for the customer is often underwhelmingly generic and provides no obvious value. Data collection is an issue right now — not because customers don’t […]

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How to get the most out of your purchase of ads on Amazon

How to get the most out of your purchase of ads on Amazon

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Forty percent of Amazon shoppers never scroll past the first page, according to a 2018 Feedvisor study. That’s why, with millions upon millions of products on Amazon, brands are increasingly turning to Amazon Marketing Services (AMS) like Headline Search Ads and Sponsored Products as a way to jump-start performance on the retail site. As a […]

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Report: Millennials least influenced by retail advertising, most active tech adopters

Report: Millennials least influenced by retail advertising, most active tech adopters

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It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology. The new Euclid report (registration required), based on a survey of 1,500 US consumers in March, is called “The Store of the Past Meets The […]

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Jeff Bezos confirms Amazon now has more than 100M Prime members

Jeff Bezos confirms Amazon now has more than 100M Prime members

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Jeramey Lende / Shutterstock.com Amazon has remained tight-lipped regarding its Prime membership numbers until yesterday, when CEO Jeff Bezos confirmed that the company has surpassed 100 million paid Prime members globally in his letter to shareholders. “In 2017, Amazon shipped more than five billion items with Prime worldwide, and more new members joined Prime than […]

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Consumers don't want to think anymore

Consumers don’t want to think anymore

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Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service. Expectations are moving so quickly that they’re outpacing the same technologies that are keeping retailers on their toes. At the customer’s core, he or she simply doesn’t want to think anymore. The customer doesn’t want […]

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How brands can engage with customers after checkout

How brands can engage with customers after checkout

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Display advertisements, coupons, shopper samples and in-store promotions are some of the more traditional approaches marketers have taken when trying to catch a shopper’s attention and influence his or her purchasing decision. Today, some forward-thinking brands are investing in new technologies like image recognition and augmented reality (AR) to build omnichannel retail experiences that target […]

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The death of the mass market and why consumers couldn't be happier

The death of the mass market and why consumers couldn’t be happier

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Think back to the late 1990s – Friends was the biggest TV show in America with between 15-20% of all households tuning in. Nothing comes close on a percentage basis now, not even Game of Thrones, one of the biggest hits in the past 10 years. Oprah, at her height, had 48 million viewers per week. Now, […]

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Retailers with shopping apps now see majority of e-commerce sales from mobile

Retailers with shopping apps now see majority of e-commerce sales from mobile

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For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps are seeing, on average, two-thirds of their online sales coming from mobile devices, according […]

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Busting e-commerce myths that lead to bad marketing decisions

Busting e-commerce myths that lead to bad marketing decisions

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Even the smartest marketer can make a terrible marketing decision if that decision is based on an outright falsehood. Myths about the e-commerce industry and the marketing surrounding it abound. Here are seven ways to help you avoid these traps. 1. ‘Revenue and profit are the only KPIs that matter’ Early web marketers tended to […]

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Insights from our 2017 holiday retail survey

Insights from our 2017 holiday retail survey

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By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this month, we asked e-commerce teams about their holiday marketing strategies — planning, budgeting and expectations — and what they did differently this year from last year. Nearly 100 respondents shared their feedback. The majority (57 percent) […]

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Engaging at each level of the consumer journey

Engaging at each level of the consumer journey

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Unbeknownst to many, the shopping experience doesn’t begin with the purchase of an item. Rather, it begins when a consumer has a need or desire for a certain item. Successful brands may prevail at being part of the shopping experience up until they get buyers into stores and, ultimately, in line at the cash register. […]

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Voice search in retail: Evolving the customer experience

Voice search in retail: Evolving the customer experience

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Voice search stands to live at the heart of how retail marketers guide the customer experience into the future. Behind every voice query lies data riper with real-time intent and context than perhaps any other source of shopper information. A spoken query is a direct window into what consumers want at that moment, how they […]

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Can autonomous stores catch on?

Can autonomous stores catch on?

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Don’t look now, but experiments to turn physical stores into automated vending machines are breaking out all over. Last month, Chinese e-commerce giant JD.com announced it is opening hundreds of convenience stores that have no human employees. Designed around facial and object recognition technology, this initiative goes beyond Amazon’s Go pilot autonomous store, unveiled a […]

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How independent retailers can thrive in a volatile market

How independent retailers can thrive in a volatile market

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Recent retail news headlines have been focusing on two major areas: the apparent death-knell of traditional retail stores and the market shift of customers to major brands such as Amazon and Walmart. But these market conditions — including reduced brick-and-mortar overhead, low-cost technology integrations and shifting customer demand — provide an opportunity for independent brands […]

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Amazon Echo owners spend $400 per year more than Prime subscribers on Amazon

Amazon Echo owners spend $400 per year more than Prime subscribers on Amazon

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Based on a survey of 2,000 consumers who made purchases on Amazon.com in 2017, Consumer Intelligence Research Partners (CIRP) has determined that Amazon Echo owners are even more valuable to the company than Prime members. CIRP grouped Amazon shoppers into three categories: (1) those that own at least one Alexa device, (2) Prime subscribers and […]

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Assessing the impact of poor data on retail: The 1-10-100 rule

Assessing the impact of poor data on retail: The 1-10-100 rule

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As we approach the holidays, and particularly the new year, our thoughts turn to how we can make improvements to our personal life — for example, clean living with better food and more exercise. But how many of us are planning to make improvements to our business? Maybe we should be thinking about our New […]

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