Category: Channel: Video

NYIAX partners for the first outside instance of its patent-pending asset exchange

NYIAX partners for the first outside instance of its patent-pending asset exchange

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Last year, a startup called NYIAX announced it was adapting the technology of the Nasdaq stock exchange to create a blockchain-based exchange for the buying and selling of ad contracts. In December, NYIAX filed a patent with Nasdaq for trading any physical or digital asset on an exchange. In other words, NYIAX founder Carolina Abenante […]

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The Ultimate Agency Guide to Video Marketing

The Ultimate Agency Guide to Video Marketing

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As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work best and how to get that content front-and-center for your audience. Video content is one of the best ways to boost engagement. Video has repeatedly proven to […]

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YouTube ads found on extremist content channels, reigniting company's brand safety issues

YouTube announces more moves to chip away at TV ad budgets

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For years, digital platforms have courted TV advertising budgets, first via desktop campaigns, then with mobile-first efforts. Now, the pendulum is swinging back to the television screen. Consumers may be cutting their cable cords, but they’re still using their televisions or Smart TVs with OTT and streaming devices and gaming consoles. YouTube says TV is […]

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Facebook’s pre-roll ad test will only run in Watch, not News Feed

Facebook gives creators new ways to monetize videos, while pushing more users to Watch

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Facebook is taking more steps to help video creators and publishers monetize content, while simultaneously aiming to drive a bigger audience to Watch, the site’s video hub with original content programming. In its latest announcement around video, Facebook is launching new “preview” trailers for Watch programming that will run within the News Feed. The previews […]

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YouTube ads found on extremist content channels, reigniting company's brand safety issues

YouTube ads found on extremist content channels, reigniting company’s brand safety issues

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After spending more than a year convincing brands it was addressing its brand safety problems, YouTube is under fire again for showing ads alongside extremist content. An investigation by CNN discovered ads from multiple brands and government agencies showing up on YouTube channels dedicated to white nationalist, pro-Nazi and North Korean propaganda content. A number […]

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Facebook's 'Premieres' video format will let publishers post prerecorded video as live footage

Facebook’s ‘Premieres’ video format will let publishers post prerecorded video as live footage

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Facebook is testing a new video format called Facebook Premieres that will let video creators, publishers and shows post prerecorded video as live footage. The prerecorded videos will play similar to a livestream, allowing viewers the chance to interact with the video as it is broadcast on the site. Comments, reactions and interactions with the […]

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Google's 'International Women's Day' spot was most watched ad on YouTube in March

Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in March

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The top 10 ads on YouTube’s March leaderboard earned a total of 82.1 million views, and 35.8 million were generated by Google’s spot promoting International Women’s Day. The “Searching for Gender Equality” took 43 percent of all views generated by the top 10 ads and four times the number of views earned by the second-ranking […]

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Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016

Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016

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Facebook reports Facebook Live broadcasts have doubled year over year since the feature debuted in 2016, and the number of daily average broadcasts from verified publisher Pages has lifted 1.5 times during the past year. To mark the two-year anniversary of the livestreaming feature, Facebook released a number of stats around live broadcasts on the […]

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YouTube's new TrueView for reach format makes bumper ads skippable

YouTube’s new TrueView for reach format makes bumper ads skippable

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On Monday, Google’s YouTube introduced a new skippable format for short-form branding ads called TrueView for reach. The format is sold on a CPM basis, and just as with TrueView in-stream ads, users can skip them after five seconds. In-stream ads must be a minimum of 30 seconds long, but the new TrueView for reach […]

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YouTube rolls out new chat replay, automatic captions & more for live streaming videos

YouTube rolls out new chat replay, automatic captions & more for live streaming videos

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After taking away a demographic data from creators last week, YouTube is giving something back and expanding its list of features for creators who film live stream videos. According to an announcement on the YouTube blog, live streaming will now include chat replay, automatic English captions, location tags, and IFTTT (If This Then That) technology […]

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YouTube removes analytics from its demographic data reports for creators

YouTube removes analytics from its demographic data reports for creators

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With the latest round of updates to its Demographic Data report, YouTube is limiting the amount of data it shows creators. Going forward, creators can no longer filter viewer demographics data by Translation Use or YouTube products — data for YouTube, YouTube Kids, and YouTube Gaming now will all be aggregated. (YouTube says these filters […]

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YouTube sees 80% lift in people watching sports highlight videos during the last year

YouTube sees 80% lift in people watching sports highlight videos during the last year

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In advance of this weekend’s Super Bowl LII game, YouTube has pulled together data around how people are watching — and searching for — sports-related video content on the site, and a few of the growth stats are quite remarkable. There has been a 90 percent increase in searches for “football highlight” videos during the […]

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Google to step up reviews of YouTube premium videos

Google to step up reviews of YouTube premium videos

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Google is set to begin placing tighter review controls on videos published on YouTube channels included in the Google Preferred bundling of content for major brand advertisers. That’s according to Bloomberg Technology, citing anonymous sources familiar with the plans. The latest triggers to alarm marketers about YouTube have been the controversial content posted by YouTube […]

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YouTube set to raise ad prices on premium ad inventory

YouTube set to raise ad prices on premium ad inventory

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Even as it has hit several brand safety bumps over the past year, YouTube is poised to raise prices on premium ad inventory in the coming year. Business Insider reported this week that the video platform will increase ad rates on reserved inventory by as much as 20 percent in 2018. That’s the premium inventory […]

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Facebook’s pre-roll ad test will only run in Watch, not News Feed

Facebook’s pre-roll ad test will only run in Watch, not News Feed

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Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll ads, Ad Age reported on Friday. A Facebook spokesperson declined to comment on the report, but a person familiar with the matter told Marketing Land that the company is expected to limit the pre-roll ads to Facebook’s […]

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