Category: channels

Why do you need multi-touch attribution?

Why do you need multi-touch attribution?

By admin 3 0

The increasingly complex nature of the customer journey – which now spans multiple devices, channels and sessions – is becoming harder than ever to untangle. So, in order to be able to optimize marketing activities, marketers need to be able to identify which of their channels are working, and which are not. This is where multi-touch […]

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