Category: CMI

What Is a Content Audit and Why Do You Need One?

What Is a Content Audit and Why Do You Need One?

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Few activities in B2B marketing yield immediate results. Long sales cycles mean it can take months, if not years, for your work to positively affect business. Luckily, there is one exercise proven to help you out right away: a content audit. What is a content audit, exactly? It’s the process of tracking down and organizing […]

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The 4 Most Important Takeaways From CMI's B2B Content Marketing Study

The 4 Most Important Takeaways From CMI’s B2B Content Marketing Study

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Content marketing studies tend to be happy-go-lucky affairs. Companies are investing more money, executives are buying in, teams are more sophisticated, and so on. Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. CMI’s analysis of B2B content marketing is a prime example […]

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