Category: CMO Corner

Cannes Lions

Cannes Lions

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In a little more than a week, industry luminaries from advertising, media, technology, and fashion will crowd the French Riviera resort of Cannes for its annual International Festival of Creativity on communication, commerce, data, and design. The festival will be packed with executives from the world’s top advertising agencies and influential marketers from a host […]

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What GDPR Means for CMOs: Is All the Hype Justified?

What GDPR Means for CMOs: Is All the Hype Justified?

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By Mark de Groot, Marketing Director, EMEA CX, Marketing Apps & CRM – Regional, Oracle As a direct link to customers and their data, marketers will be uniquely affected by GDPR. In this Q&A, Oracle’s Marie Escaro and Kim Barlow discuss how GDPR affects marketing teams. How Seriously Should Marketers Take GDPR Compliance? Kim: European […]

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Stuck on Autopilot? Ask These 9 Questions to Shift Gears

Stuck on Autopilot? Ask These 9 Questions to Shift Gears

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Some of my favorite childhood memories are centered around drives with my father. What always surprised me was that sometimes those drives would last for hours and other days they would be relatively short, even if the destination was the same. It took me a decade to realize that the days the journey was shorter, […]

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How CMOs Are Helping Healthy Food Brands Secure Market Share

How CMOs Are Helping Healthy Food Brands Secure Market Share

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Consumer demand for healthy food is at an all-time high, leading Chief Marketing Officers (CMOs) to think outside of traditional marketing channels to put healthy brands directly in front of their target markets. The majority of healthy food brands are small in terms of size, compared to the established players, but with creative approaches, they […]

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Strategies for CMOs to Protect the Golden Playbook

Strategies for CMOs to Protect the Golden Playbook

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CMOs have a tough enough job as it is. The way that consumers interact with their brands is changing at lightning speed. And there’s the constant drumbeat of new technology disrupting traditional advertising channels. To keep up with the rapid pace of change, it’s tempting to broaden the circle and find new perspectives to help […]

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CMOs Can Still Add Value to a Startup without Obliterating the Budget

CMOs Can Still Add Value to a Startup without Obliterating the Budget

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The median salary for a Chief Marketing Officer (CMO) is reported to be $169,066 per year. That’s an expense that very few startups can afford. Some entrepreneurs try to hire key personnel with less experience in order to reduce costs, but even then, you’re looking at an $80,000 salary to hire a CMO with limited […]

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3 Things To Scare CMOs This Halloween

3 Things To Scare CMOs This Halloween

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Someone once said about Halloween: “It’s said that All Hallows’ Eve is one of the nights when the veil between the worlds is thin – and whether you believe in such things or not, those roaming spirits probably believe in you, or at least acknowledge your existence, considering that it used to be their own. […]

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Pipeline Marketing Helps CMOs Thrive in a Post Lead-Generation World

Pipeline Marketing Helps CMOs Thrive in a Post Lead-Generation World

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Is your sales team suffering from “rejection fatigue”? No matter how many times managers and supervisors spout off platitudes like “coffee’s for closers”, “always be closing”, and “sell high or die”, your sales team is continually suffering through the grinder of customer rejection. 80% of successful sales require five follow-ups. That leaves room for a […]

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Helping CMOs Look At The Digital Space From A Human Perspective

Helping CMOs Look At The Digital Space From A Human Perspective

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If continually bombarded with data and technology, it can at first feel overwhelming. Despite initially creating confusion soon after its introduction, we then realize the benefits of a new technology. From there, it leads to a new norm, helping us understand our own intentions and behaviors. At first, we had millions of data points. However, we […]

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Dear CMOs, Mobile Data Security Should Be Everything

Dear CMOs, Mobile Data Security Should Be Everything

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Ok quick review for those who are currently out sick and thus may have missed the news. I will expect a note signed by Epstein’s Mother. NOTE: If you don’t know this reference it means you’re under the age of 40. So Google It. Anyway, for the uninformed… When it comes to data, roughly 90% […]

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