Category: CMO

How to Set Content Marketing Goals Your CMO Will Love

How to Set Content Marketing Goals Your CMO Will Love

By admin 4 0

What are your content marketing goals? As the director of content strategy for Contently, this is a question I ask marketers every week. There’s often a long pause on the conference line, followed by something like, “Well, we were hoping you’d tell us that.” While I can’t tell them what their goals should be off […]

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ClickZ CMO Breakfast: Marketing trends with a global reach

ClickZ CMO Breakfast: Marketing trends with a global reach

By admin 2 0

Technology has lowered the threshold for brands to be global, and marketers often end up with a global remit, responsible for acquiring customers or users in multiple markets, languages and cultures. Global marketers need to be aware of consumer trends and their impact on advertising effectiveness and adoption of technology. While at the same time […]

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5 reasons CMOs should get behind ads.txt

5 reasons CMOs should get behind ads.txt

By admin 3 0

In 2017, the ad industry was finally forced to start addressing the issue of digital ad fraud in a big way. One of the most meaningful efforts so far is an IAB standard called ads.txt. Ads.txt stands for “Authoritzed Digital Sellers” and aims to increase transparency in the programmatic advertising ecosystem. The method allows publishers […]

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