Category: Column: Local Search

6 smart e-commerce lessons to boost local business

6 smart e-commerce lessons to boost local business

By admin 7 0

E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions. But recently the crowded e-commerce space has led online-only stores to encroach on the turf of local stores and services. Amazon opened a bookstore in Seattle and […]

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How do you optimize content for a voice-first world?

How do you optimize content for a voice-first world?

By admin 2 0

For years, the use of voice search and voice assistants to answer questions has been on the rise. According to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. Voice recognition technology is getting better and better: Google’s technology is now 95 percent accurate. Yet for […]

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Channel your inner explorer to find link-building prospects

Channel your inner explorer to find link-building prospects

By admin 9 0

Every time I conduct an in-house survey and ask my linking team, “What do you think is the hardest part of your job,” they answer, “The discovery process!” Just to clarify, when they say “discovery,” they are referring to the process of finding new sites to contact for a link. They are right; it is […]

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Google Questions and Answers: Everything you need to know

Google Questions and Answers: Everything you need to know

By admin 2 0

Google launched the Questions and Answers feature in August of 2017, but it has been surprisingly underutilized by both marketers and small business owners. I’m going to try to explain why this feature is so important and why it’s crucial that you start actively monitoring the questions you receive on the business listings you manage. […]

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Don't trust your money or your life to them!

Don’t trust your money or your life to them!

By admin 6 0

Last year, I wrote a piece addressed to SEO companies showing how much they were spamming Google Maps and giving the industry a bad reputation. If I worked at Google, this type of stuff would make me hate SEO companies and have no desire to help them. Lately, I’ve been seeing this same level of spam […]

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