Category: Content Creation

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27 Ideas to Break Your Creative Slump

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“When are you going to start?” Blink. “Are your fingers frozen?” Blink. Blink. “Why aren’t you typing?” Blink. Blink. Blink. “Don’t you know what to create?” Blink. Blink. Blink. Blink. The cursor is a silent but pesky critic. Do you ever want to curse the cursor when you’re in a slump? Do you ever want […]

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How to Create Unified Content That Works in Diverse Global Markets

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If you work as a marketer in a global company, this conundrum is all too familiar. On the one hand, your content must be unified: Everywhere in the world, the messaging must be consistent, and people must recognize the brand. On the other hand, rigid consistency across cultures can backfire or undercut your business goals. […]

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Thinking of Creating Original Research? 8 Things to Consider

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If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes. It’s helpful (versus promotional) content. It’s research-informed content that […]

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News Powerhouse Gives Pointers for Great Content

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What can marketers learn about content quality from a news outlet? Plenty, if that news outlet is Quartz. If you read my post How to Grow Your Audience From Zero to Millions in Less Than Five Years, you know that Quartz (“a new kind of global business news outlet”) creates content that people “freaking love.” Yes!! […]

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3-Act Pressure Test for Good Content

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Storytelling. It’s got a bit of a buzz these days doesn’t it? It seems every technology provider, agency, and consultant promises to help you tell a better story. But what does “telling a better story” even mean? To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb […]

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How to Robot-Proof Your Job as a Content Creator

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Artificial intelligence is all around us. As I shared in Content Creation Robots Are Here, billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Are you in danger of losing a job? Not quite. Despite the growth in artificial intelligence capabilities, the human content writer is […]

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How to Use How-To Content to Create and Retain Loyal Customers

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Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? If so, you may miss the rewards that come from focusing on the bottom or (depending on how you define your funnel) below. I’m talking about focusing on the content needs of […]

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5 Types of Content That Naturally Attract Links

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Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. For example, some of the best content for drawing in and nurturing qualified leads – like webinars – […]

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A Formula for Videos People Love

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People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. As of this writing, she has 75,947 subscribers. Wait, 75,948 … 949.  Wouldn’t you love to know why? Hint: It’s not because her brand name includes the word “sexy,” a word she chose because she advises marketers on how to bring out the sexy […]

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How to Inject Creativity into Your Content

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I’ll get back to the white squirrel in a minute … We hear from content creators all the time about the struggle to be creative day in and day out. We understand. The struggle is real. So are the excuses: But creativity is critical when it comes to standing out among the screaming noise that […]

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pre-event-content

5 Tips for Creating Excitement (and a Bit of FOMO)

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Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. It’s an annual gathering where we can share ideas, successes, and challenges, and learn to better understand each other’s businesses. For many, creating pre-event content to build excitement (and maybe a bit of FOMO [fear of missing […]

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How to Capture Captive Audiences With Content

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Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. “We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. When people pump gas they have nothing to do,” David Leader, then CEO of Gas Station TV, told […]

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Do More With Less Effort

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Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks, etc. But the disadvantage is the time it consumes to create that refreshingly unique content. If you work like a machine, you might be able to churn out three to four pieces a week provided you don’t […]

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How Inspiring Brands Give Thanks on Social Media

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Happy Thanksgiving to all those in the United States who celebrate! I hope you’re disconnecting from digital devices and spending at least a little quality time with your friends and loved ones IRL today. If your Thanksgivings are anything like mine, I’ll bet you could use a little distraction to help you stay sane while […]

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29+ Actionable Content Writing Tips [+Examples]

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May 19th, 2017 Last update With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Not only do you need to engage them so that they stay on your blog, but you also need to stop them from simply saving it […]

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114+ Copywriting Formulas to Get Traffic & Leads

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Apr 18th, 2017 Last update Copywriting formulas are an easy and effective way to write great copy without having to start from scratch every time. That’s why copywriters have been using them for years. Why wouldn’t you use proven formulas – used by master copywriters – that you can find in all areas of copywriting, […]

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