Category: content distribution

Does Bounce Rate Really Matter in Content Marketing?

Does Bounce Rate Really Matter in Content Marketing?

By admin 3 0

In my opinion, content marketing’s most misunderstood metric is bounce rate. As Contently’s manager of distribution services, it’s a data point I deal with on a daily basis. Time after time, clients come to me with the same troubling question.“Our engagement metrics look great,” they say, “but our bounce rate is so high. Isn’t that […]

READ MORE
What Are 2018's Biggest Content Marketing Trends?

What Are 2018’s Biggest Content Marketing Trends?

By admin 6 0

What big content marketing trends do you see for next year? -Jake, New York As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. 1. This cartoon is way too real. I own that outfit. I’ve […]

READ MORE
Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions

Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions

By admin 4 0

Like many news stories of late, this one started with a tweet from the president. On September 27, Trump fired off an accusation that Facebook had always been against him. Facebook CEO Mark Zuckerberg responded later that day with his own post, writing: “Trump says Facebook is against him. Liberals say we helped Trump. Both […]

READ MORE
Infographic: The Influence of Instagram

Infographic: The Influence of Instagram

By admin 5 0

Once upon a time, Snapchat was in line to take over the social network throne from Facebook. It had unique features, fast growth, and celebrity superusers. But as the hype faded over the last year, one thing has become clear: Snapchat doesn’t have a good revenue model. As Snapchat’s standing dipped, Instagram took off. In […]

READ MORE
Show Buttons
Hide Buttons