Category: Content Marketing Column

3 tips for overcoming content production obstacles

3 tips for overcoming content production obstacles

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We all know content marketing is important to our businesses. We know we need to blog. We’ve heard video is “the next big thing.” We know we need to be emailing our lists, sharing on social media, commenting and responding on social and nurturing those relationships. And it all sounds great, but, the reality is […]

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7 ways protections for online content are being eroded

7 ways protections for online content are being eroded

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Section 230 of the Communications Decency Act (CDA) is critical to the foundation of online commerce as it’s exercised today. That’s why the recent debate about tweaking it to tackle online sex trafficking pitted some of the biggest online players against the interests of some of the most vulnerable victims in our society. In the […]

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Creating the best lead-gen website, step by step

Creating the best lead-gen website, step by step

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Before I graduated from the Art Center College of Design, Lynda Weinman was my teacher for web design. Yes, THAT Lynda — who created Lynda.com and sold it for $1.5 billion to LinkedIn (just to give you some perspective on where I’m coming from). Back then, I was fortunate enough to be around creative geniuses tackling […]

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The 2018 content focus challenge

The 2018 content focus challenge

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It’s that time of year again — the holidays are over, we’re into a new year, and most of us are either back at work or heading there very soon. As we move into 2018, many marketers will be reviewing their programs’ performance from last year and adjusting strategies for this year — maybe even […]

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