Category: Content Marketing Examples

most-important-question-launching-podcast

The Most Important Question to Ask Before Launching a Podcast

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Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. There’s a lot to consider, and therefore, a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and I don’t see marketers asking it often enough: “Are you any good […]

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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

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“Those who tell the stories rule the world.” – Hopi Native American proverb (apocryphal) When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.” Across the industry, this latest update […]

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Instagram Marketing: Lead Gen Content Strategies

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When I first signed up for Instagram, I had no clue how to use it. I just created an account and let it sit there for more than a year. I never thought I could use it to build an audience. Then I came across a blog post describing how an online publication drove leads […]

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How to Create Unified Content That Works in Diverse Global Markets

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If you work as a marketer in a global company, this conundrum is all too familiar. On the one hand, your content must be unified: Everywhere in the world, the messaging must be consistent, and people must recognize the brand. On the other hand, rigid consistency across cultures can backfire or undercut your business goals. […]

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News Powerhouse Gives Pointers for Great Content

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What can marketers learn about content quality from a news outlet? Plenty, if that news outlet is Quartz. If you read my post How to Grow Your Audience From Zero to Millions in Less Than Five Years, you know that Quartz (“a new kind of global business news outlet”) creates content that people “freaking love.” Yes!! […]

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A Step-by-Step Guide to Audience Development

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In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? A lot, it turns out. In early 2017, the iQ team borrowed a page from the traditional media playbook – […]

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robot-proof-content-creation

How to Robot-Proof Your Job as a Content Creator

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Artificial intelligence is all around us. As I shared in Content Creation Robots Are Here, billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Are you in danger of losing a job? Not quite. Despite the growth in artificial intelligence capabilities, the human content writer is […]

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How to Use How-To Content to Create and Retain Loyal Customers

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Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? If so, you may miss the rewards that come from focusing on the bottom or (depending on how you define your funnel) below. I’m talking about focusing on the content needs of […]

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Blogging Research – Longer and Less Frequent for the Win

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode This week, Robert ponders the nature of beginnings. I make a big announcement about […]

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4 Ways to Shift Your Thinking to Truly Focus on Your Audience

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Audience first. Are you tired of hearing this mantra? I am. But, here’s the thing: Too many marketers say and even think they are all about the audience, but when you dig into their programs, you see it’s still all about them. While it’s not easy to make a genuine shift, here are four twists […]

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formula-videos-people-love

A Formula for Videos People Love

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People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. As of this writing, she has 75,947 subscribers. Wait, 75,948 … 949.  Wouldn’t you love to know why? Hint: It’s not because her brand name includes the word “sexy,” a word she chose because she advises marketers on how to bring out the sexy […]

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murky-world-influencer-marketing

How Non-Disclosure Can Hurt Your Brand

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Ever since marketers cottoned on to the potential for social media to drive influential word-of-mouth brand recommendations, they’ve tried to either foster or fake these discussions. “I heartily endorse this event or product,” says a monotone Krusty the Clown in a snippet of video used to advertise everything from cough syrup to atomic particle accelerators. […]

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crisis-content-marketing

Is There a Crisis in Content Marketing?

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode This week, Robert ponders how we handle filling big shoes. We discuss recent reader […]

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Less Brand, More Identity: The Zombie Business Cure

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No company wants to be a zombie – an uncaring, brainless, ruthless, inhuman thing that does whatever it takes to keep going. Yet examples abound of companies that behave in zombie-like ways, often paying the price in lost sales and damaged reputations. How does a business cure itself of a case of the zombies? That’s […]

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education-marketing-strategy

8 Brands Doing Online Classes & More

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Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education […]

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pre-event-content

5 Tips for Creating Excitement (and a Bit of FOMO)

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Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. It’s an annual gathering where we can share ideas, successes, and challenges, and learn to better understand each other’s businesses. For many, creating pre-event content to build excitement (and maybe a bit of FOMO [fear of missing […]

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capture-captive-audiences

How to Capture Captive Audiences With Content

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Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. “We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. When people pump gas they have nothing to do,” David Leader, then CEO of Gas Station TV, told […]

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Latest Content Marketing Spending Stats Hard to Believe

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode This week, Robert ponders the nature of “violent agreement.” We unpack the latest content […]

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How to Develop and Grow a Successful Podcast

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Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. Since we launched in November 2013, the podcast has been downloaded nearly 2 million times from […]

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Why Won't CMO's Consider Buying Media Companies?

Why Won’t CMO’s Consider Buying Media Companies?

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode In this final regular episode, Robert ponders the nature of doing nothing (and doing […]

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inspiring-brands-give-thanks-examples

How Inspiring Brands Give Thanks on Social Media

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Happy Thanksgiving to all those in the United States who celebrate! I hope you’re disconnecting from digital devices and spending at least a little quality time with your friends and loved ones IRL today. If your Thanksgivings are anything like mine, I’ll bet you could use a little distraction to help you stay sane while […]

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