Category: content marketing minute

How to Set Content Marketing Goals Your CMO Will Love

How to Set Content Marketing Goals Your CMO Will Love

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What are your content marketing goals? As the director of content strategy for Contently, this is a question I ask marketers every week. There’s often a long pause on the conference line, followed by something like, “Well, we were hoping you’d tell us that.” While I can’t tell them what their goals should be off […]

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