Category: Content Marketing Research

4 Paths to Better Content Management and Strategy [New Research]

4 Paths to Better Content Management and Strategy [New Research]

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I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?” This simple question helps those starting in content marketing stay focused on the big picture. Today, though, that saying should go something like this: […]

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6 Ways Manufacturing Marketers Can Improve Their Content Marketing

6 Ways Manufacturing Marketers Can Improve Their Content Marketing

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With each passing year, there are more examples of manufacturers doing impressive things with content marketing. Though manufacturers have been slower than those in other industries to adopt the practice of content marketing, CMI’s annual survey a year ago indicated a breakthrough: 59% said their organization’s overall approach to content marketing was more successful compared […]

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Are B2C Content Marketing Teams Getting What They Need to Succeed?

Are B2C Content Marketing Teams Getting What They Need to Succeed?

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We’ve all known (and probably been part of) small, focused teams that seem to produce incredible results. Unless these teams hang on to their tight focus, though, even the most impressive typically hit a wall. The organizational pressure to do more too often outpaces the team’s ability to keep up. B2C marketers may be about […]

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Beyond the Build – What Content Marketers in Australia Must Do Next [New Research]

Beyond the Build – What Content Marketers in Australia Must Do Next [New Research]

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Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. As reported in Content Marketing in Australia 2018: Benchmarks, Budgets, and Trends, 85% of Australian respondents agree that their organization is focused on building an audience versus 69% last year. That’s […]

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