Category: content marketing technology

The 4 Most Important Takeaways From CMI's B2B Content Marketing Study

The 4 Most Important Takeaways From CMI’s B2B Content Marketing Study

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Content marketing studies tend to be happy-go-lucky affairs. Companies are investing more money, executives are buying in, teams are more sophisticated, and so on. Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. CMI’s analysis of B2B content marketing is a prime example […]

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Why do you need a content marketing platform?

Why do you need a content marketing platform?

By admin 8 0

The rise of content marketing has elevated it to regal status amongst marketers with many hailing, ‘Content is King, Context is Queen’. Content marketing is a crucial part of building brand awareness, improves your visibility in search rankings, and connects with your customers. In addition, the Content Marketing Institute’s (CMI) latest B2B Content Marketing 2018 report, […]

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