Category: Content Marketing

Inbound Vs. Outbound marketing: Does it really have to be a battle?

Inbound Vs. Outbound marketing: Does it really have to be a battle?

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Lately, it seems like a lot of news outlets are quick to pronounce things “dead.” According to headlines, newspapers and print, in general, has been dead for decades, and television is finished. In the marketing world, the words “outbound marketing” have taken on an equally funeral tone, with countless content marketing experts declaring outbound marketing […]

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How to use domain names for marketing

How to use domain names for marketing

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Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage your customers and to help grow your business. Best of all, a domain […]

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Social copyright

Social copyright

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In the analog era, it was so much easier to apply and enforce copyright law. You could tell if someone else was copying your work, and you could have immediate remedy (i.e. a lawsuit). That’s because, in the analog era, the platforms for content creation were limited to only the biggest media companies and the biggest publishers. […]

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Attention + intensity: Tips for navigating the new age of media strategy

Attention + intensity: Tips for navigating the new age of media strategy

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As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to Cisco, global IP video traffic will represent 82 percent of all consumer internet traffic by 2021, up from 73 percent in 2016. Consumers no longer […]

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Beyond keywords: What really matters in SEO content

Beyond keywords: What really matters in SEO content

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Just when we thought the saying “Content is king” was gone for good, there it goes showing its sneaky little face again in the search engine optimization (SEO) world. Bearing in mind also that “Content is queen,” it appears that content is, in fact, pretty danged important — so important that a new sub-industry has […]

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Storytelling in the Age of Social

Storytelling in the Age of Social

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Humans love telling and hearing stories. From children’s nursery rhymes to week-long box-set binges. Stories define who we are and how we understand the world. And that is why storytelling is one of the most powerful ways to breathe life into a brand. It helps give products and services an identity. Many think marketers have […]

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12 tips for content marketing from an SEO perspective

12 tips for content marketing from an SEO perspective

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To make your content work for SEO, Gibbons’ advice is to “start with the end in mind”. You need to be thinking about promotion from the word go, he said; so that when it comes to publishing your content, you already have a distribution and promotion strategy in mind, and have crafted your content towards […]

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Why do we overcomplicate link building?

Why do we overcomplicate link building?

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People regularly ask me what tactics and strategies I can share with them about link building. When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long faces. I don’t have any top-secret methods for finding good linking […]

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Is Content Marketing Still Relevant In Today’s Marketing World?

Is Content Marketing Still Relevant In Today’s Marketing World?

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Over the past 24 months, content marketing has swept over the digital marketing world. Brands have been encouraged to think and act like media companies, pushing out content at a prodigious pace. Content marketing has become the new marketing paradigm, pushing aside former marketing favorites such as search engine optimization (SEO). Understanding paradigm shifts in […]

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How to find the best marketing platform by asking the right questions

How to find the best marketing platform by asking the right questions

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It’s not easy nowadays to pick the right marketing platform for your business. Here’s how to make the decision easier. The growth of the marketing technology landscape has made it harder for marketers to pick the best tool for their company. The larger the number of available options, the harder the choice. According to MarTech […]

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How Johnson & Johnson finds stories that connect

How Johnson & Johnson finds stories that connect

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Storytelling has been ingrained in human nature for tens of thousands of years. Going all the way back to the first recorded cave paintings, it’s a core part of how we communicate. Along those lines, companies recognize the value of investing in and developing content marketing, which is part of the complex art of brand storytelling. The challenge is […]

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Like a skyline you see Skycrapers everywhere, but are they ALWAYS the best building?

What is the Best Content Length? 📏 It Depends on the Message!

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Written by Tadeusz Szewczyk and published April, 2018 By now you’ve probably seen the statistics: the Web is full of advice to create long-form content. Long form content seemingly performs better in search and on social media according to correlation studies. On the other hand you could publish 10 short posts in the same time […]

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How should your business approach content creation?

How should your business approach content creation?

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What makes content powerful is the fact that it can contribute to the growth, retention, engagement, but also the conversion of your business goals. There are multiple formats and ideas to focus on and that’s what makes it an effective part of a digital strategy. Over the past years, there has been a growing interest […]

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SEO Ranking factors panel: SMX West session recap

SEO Ranking factors panel: SMX West session recap

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I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions, experiences and ideas. Any discussion of ranking factors raises a lot of emotions and controversy, and this was no exception. It is important to understand how to use information from these types of sessions: None […]

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5 easy but smart SEO wins to boost content and link-building efforts

5 easy but smart SEO wins to boost content and link-building efforts

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Are you looking for some smart and easy SEO wins in 2018? Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned spring cleaning. Sure, producing great content can be loads of fun, and link building can deliver powerful results, but sometimes you […]

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Why CMO Eric Reynolds doesn't believe it's enough to simply be "consumer-driven"

Why CMO Eric Reynolds doesn’t believe it’s enough to simply be “consumer-driven”

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When you think of Clorox, what comes to mind? You’re probably envisioning some blindingly white T-shirts fresh out of the dryer, an immaculate countertop or even a sparkling toilet. The brand’s ethos is simple and universal: Everyone loves a clean environment. Clorox CMO Eric Reynolds points out that while only 8% of people actually enjoy […]

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Three common obstacles to digital storytelling

Three common obstacles to digital storytelling

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Many businesses are aware of how essential it is to tell a compelling brand story online, but that reality brings with it some challenges too. The competition for attention spans has never been fiercer, while companies continue to adapt to the ongoing changes in consumer behavior. Moreover, 56% of marketers report that siloed tech platforms […]

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The newsroom approach to brand storytelling

The newsroom approach to brand storytelling

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The eternal appeal of storytelling is easily explained: our brains are wired to follow narratives. As such, we can engage an audience of any size when we manage to grip them with a compelling story that unravels over time through an emotive plot. The application of storytelling skills is widespread in the marketing industry, as […]

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Does Bounce Rate Really Matter in Content Marketing?

Does Bounce Rate Really Matter in Content Marketing?

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In my opinion, content marketing’s most misunderstood metric is bounce rate. As Contently’s manager of distribution services, it’s a data point I deal with on a daily basis. Time after time, clients come to me with the same troubling question.“Our engagement metrics look great,” they say, “but our bounce rate is so high. Isn’t that […]

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7 marketing and promotion tactics to get your content discovered

7 marketing and promotion tactics to get your content discovered

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It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers pad their budgets with more money to invest in content marketing this year, one strategy that often […]

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Content Marketing in 2018 and Beyond

Content Marketing in 2018 and Beyond

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Let’s talk about content. How’s it doing in 2018? Where might it be headed this year and next? Is it still the king? Content marketing took off and continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups. They don’t want irrelevant messages and […]

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Can artificial intelligence create content as well as a human?

Can artificial intelligence create content as well as a human?

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Artificial intelligence is undeniably going shape the future in a huge way. It’s already playing a role in our everyday lives; have you watched Netflix or Googled anything lately? But of course, as companies invest more in AI, the question of “But will it take our jobs?” is always lurking in the background. A Gallup […]

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Are You Tracking Your Content Marketing’s Effectiveness Yet?

Are You Tracking Your Content Marketing’s Effectiveness Yet?

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In my recent blog post I shared with B2B marketers 5 Steps to Content Marketing Success in 2018 and the ultimate key to success: a documented strategy. But would you be surprised if I tell you that only 35% of organizations measure the return on investment (ROI) of its content marketing efforts? This is according […]

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Chase CMO Kristin Lemkau and the evolution of the ad unit

Chase CMO Kristin Lemkau and the evolution of the ad unit

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One of the world’s largest financial institutions, JPMorgan Chase is obviously known more for money than media. But CMO Kristin Lemkau still sees, and is excited about, the bank’s future as more of its own media company. Since anyone can put anything on YouTube, digital technology has democratized distribution. Chase already has that and now […]

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4-Step Content Marketing Process to Grow Your Business

4-Step Content Marketing Process to Grow Your Business

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Content marketing, which was a mere buzzword several years ago, is now one of the most popular and effective online marketing strategies today, and rightfully so, as these stats are hard to ignore: Small businesses with blogs get 126% more lead growth than small businesses without. After reading recommendations on a blog, 61% of U.S. […]

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Busting e-commerce myths that lead to bad marketing decisions

Busting e-commerce myths that lead to bad marketing decisions

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Even the smartest marketer can make a terrible marketing decision if that decision is based on an outright falsehood. Myths about the e-commerce industry and the marketing surrounding it abound. Here are seven ways to help you avoid these traps. 1. ‘Revenue and profit are the only KPIs that matter’ Early web marketers tended to […]

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How To Use CRM Data Mining For Smarter Content Marketing

How To Use CRM Data Mining For Smarter Content Marketing

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Content marketing isn’t easy to do. There’s no doubt that it’s effective, but it’s very hard to do it well. It’s a little like publishing a book blindly. You have no clue if anyone will be interested enough to read it – and want another. Despite this, content marketing is still an important part of […]

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5 tips to adjust your content marketing strategy for 2018

5 tips to adjust your content marketing strategy for 2018

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There has been an increased focus on content marketing as part of a digital strategy over the last few years. 2018 will be the year that more brands will realize the potential of branded content and how this can lead to a successful marketing strategy. As content becomes a greater priority, there are also growing […]

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Six B2B content marketing predictions for 2018

Six B2B content marketing predictions for 2018

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As Professor Karl Schwab, Founder and Chairman of the World Economic Forum, wrote: “We are in the Fourth Industrial Revolution characterized by a range of new technologies that are fusing the physical, digital and biological worlds, impacting all disciplines, economies and industries, and even challenging ideas about what it means to be human.” To put […]

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The 2018 content focus challenge

The 2018 content focus challenge

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It’s that time of year again — the holidays are over, we’re into a new year, and most of us are either back at work or heading there very soon. As we move into 2018, many marketers will be reviewing their programs’ performance from last year and adjusting strategies for this year — maybe even […]

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ClickZ's most popular articles from January, February and March

ClickZ’s most popular articles from January, February and March

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Can you believe 2017 is almost over? Neither can we. But as it winds down, we’re reflecting on some of ClickZ‘s top articles from the past year. For the rest of the week, we’re going to share our most popular posts, the top-read from each month. January: Top three programmatic trends in 2017 Ten days in, […]

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How Content Marketing is Evolving Heading into 2018

How Content Marketing is Evolving Heading into 2018

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The content marketing landscape is constantly changing and evolving, and while more brands than ever are increasing their budgets, many fail to see the hoped-for results. Simply publishing blog posts doesn’t cut it any longer, forcing brands to become extremely creative and diverse when building content marketing strategies. Here are four ways I see content […]

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How to Use Content to Create Customers

How to Use Content to Create Customers

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I know this isn’t the first time you’ve been told that you need to develop content to be competitive in the marketing world today, but the fact of the matter is, it’s so important that it’s worth repeating over and over again. The use of high quality, education-based content has become an essential ingredient in […]

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The Hyper-Personalization of Content Marketing

The Hyper-Personalization of Content Marketing

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Personalized marketing is more relevant, more targeted, and better perceived. That is not only what common sense tells us, but also supported by figures and statistics from many analysts and surveys. What are some examples? Check out the “Five Key Trends in Gartner’s 2015 Digital Marketing Hype Cycle” or the “15 Mind-Blowing Stats About Personalization”.  […]

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Coming to terms with fake reviews

Coming to terms with fake reviews

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Consumers overwhelmingly expect the reviews they peruse on Amazon, Yelp, Google and other review sites to be trustworthy, neutral and objective. But this reasonable expectation is frequently thwarted by the efforts of aggressive marketers who pay third parties to create phony reviews in exchange for compensation or incentivize existing good customers to leave reviews with […]

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The only Social Media Image Size Cheat Sheet you need!

The only Social Media Image Size Cheat Sheet you need!

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Written by Jon Henshaw and published July, 2017 I’m currently working with the TapClicks marketing team to create the Ultimate Content Marketing Guide. It’s an ambitious project and we just published the first section on Social Media. One of the objectives of the project is to repurpose the longform content into different mediums and formats. […]

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Why do you need a content marketing platform?

Why do you need a content marketing platform?

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The rise of content marketing has elevated it to regal status amongst marketers with many hailing, ‘Content is King, Context is Queen’. Content marketing is a crucial part of building brand awareness, improves your visibility in search rankings, and connects with your customers. In addition, the Content Marketing Institute’s (CMI) latest B2B Content Marketing 2018 report, […]

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29+ Actionable Content Writing Tips [+Examples]

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May 19th, 2017 Last update With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Not only do you need to engage them so that they stay on your blog, but you also need to stop them from simply saving it […]

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25 Experts Share Top 3 Content Marketing Trends for 2017

25 Experts Share Top 3 Content Marketing Trends for 2017

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Mar 4th, 2017 Last update Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? So, to find out what […]

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