Category: Content

Four questions to simplify the search for a new CMS

Four questions to simplify the search for a new CMS

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Most of us adopted our first content management systems (CMS) long before content became king, back when our best option for personalization was a custom color in WordPress. But as our content becomes increasingly sophisticated, so should our solutions for managing, editing, delivering, and measuring that content. Today, the CMS has evolved to encompass products […]

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How Diversifying Your Video Content Can Change The Game

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Want to know something incredible? According to SmallBizTrends, by the year 2019, 80% of all consumer Internet traffic is going to be related to videos. Outbrain has estimated that 82% of online marketers are using video content as a fundamental part of their advertising strategy. And according to Facts.zone, every minute, more than 100 hours […]

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How Johnson & Johnson finds stories that connect

How Johnson & Johnson finds stories that connect

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Storytelling has been ingrained in human nature for tens of thousands of years. Going all the way back to the first recorded cave paintings, it’s a core part of how we communicate. Along those lines, companies recognize the value of investing in and developing content marketing, which is part of the complex art of brand storytelling. The challenge is […]

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How should your business approach content creation?

How should your business approach content creation?

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What makes content powerful is the fact that it can contribute to the growth, retention, engagement, but also the conversion of your business goals. There are multiple formats and ideas to focus on and that’s what makes it an effective part of a digital strategy. Over the past years, there has been a growing interest […]

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Can artificial intelligence create content as well as a human?

Can artificial intelligence create content as well as a human?

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Artificial intelligence is undeniably going shape the future in a huge way. It’s already playing a role in our everyday lives; have you watched Netflix or Googled anything lately? But of course, as companies invest more in AI, the question of “But will it take our jobs?” is always lurking in the background. A Gallup […]

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Ubersuggest

5 Awesome Free Keyword Research Tools (Based on Search Suggestions)

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As-you-type search suggestions can be an awesome source of content inspiration because they provide a valuable insight into what people tend to search for when typing in their base term. It’s nice to see different tools popping up that use Suggest data in different ways. Today I am sharing five of them: They are all […]

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5 Simple But Effective Visual Marketing Tools

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There are so many visual marketing tools out there that it is turning what used to be a rather arduous task into a simple process anyone can do in half the time. No one has a single excuse for why they aren’t implementing visuals of all kinds into they social media and website content. It […]

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[Study] 95% of marketers are banking on live video this year

[Study] 95% of marketers are banking on live video this year

By admin 2 0

2018 has been called the year of video marketing. So was 2017 and several years before that, too, for that matter. It’s always “the year of video” because it’s the most popular form of content. In a week, we collectively watch 1 billion hours worth of Netflix. We watch that much YouTube content in a […]

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Using Content As Your Voice of Strategy

Using Content As Your Voice of Strategy

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I’ve said it once (or twice) and I’ll say it again: content is no longer king, it’s air. It not only touches all aspects of your marketing these days but of your business as well. Your audience expects to find information about any product, service, or challenge they face simply by typing a keyword into […]

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How To Create an Effective Editorial Calendar For Your Blog

How To Create an Effective Editorial Calendar For Your Blog

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An editorial calendar is where you keep track of what you plan to publish, how, where, and why over time. It enables you to think ahead, remember creative ideas, and plan your time wisely. Most people have an editorial calendar of some kind, even if it is only their ideas for the next week in […]

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Personalized video and the future of marketing

Personalized video and the future of marketing

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By the time you’ve finished reading this sentence, 30 hours of videos will have been uploaded to YouTube. It sounds like a lot (well, it is a lot) but people can’t get enough video content. As of February, YouTube users were watching nearly 1 billion hours of videos per day. At the same time, personalization […]

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Questions Americans Asked Google on Christmas Eve in 2017

What Were Americans Asking Google on Christmas?

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02 Jan 2018 Researching niche questions is a great way to come up with awesome content that spreads, especially when it comes to timely and seasonal content. Here’s an example of question research that will come in handy for your next year’s content planning. Guys from Serpstat collected the most outstanding questions […]

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017

18 lessons we can learn from Airbnb, Nike and IKEA in 2017

By admin 5 0

As the competition increases among brands, there is a greater need to come up with fresh new ideas. That push for innovation led to many creative campaigns this year and we’ve decided to look back at some of the best ones. Hopefully, these will inspire you to update your marketing strategy in 2018 by adding new […]

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Here

Here’s How to Link from Inside Youtube Video: Build Traffic from Youtube

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For a few years now you can add clickable links (calls-to-action, additional info, contact details, etc) right inside your Youtube video to direct viewers to your site, project, product page, etc. The problem is, while the topic is covered quite well inside Youtube guidelines, it’s scattered so much around the place that you’ll have trouble […]

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How to Use Content to Create Customers

How to Use Content to Create Customers

By admin 2 0

I know this isn’t the first time you’ve been told that you need to develop content to be competitive in the marketing world today, but the fact of the matter is, it’s so important that it’s worth repeating over and over again. The use of high quality, education-based content has become an essential ingredient in […]

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5 Tips for a Winning Youtube Custom Video Thumbnail

5 Tips for a Winning Youtube Custom Video Thumbnail

By admin 3 0

YouTube is one of the most useful tools for content marketing. The problem is the high number of competing videos you have to stand out against. According to the site’s statistics, 100 hours of video are uploaded on YouTube every single minute! You read that right… that is 6,000 in an hour, 144,000 hours in […]

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Why do you need a content marketing platform?

Why do you need a content marketing platform?

By admin 8 0

The rise of content marketing has elevated it to regal status amongst marketers with many hailing, ‘Content is King, Context is Queen’. Content marketing is a crucial part of building brand awareness, improves your visibility in search rankings, and connects with your customers. In addition, the Content Marketing Institute’s (CMI) latest B2B Content Marketing 2018 report, […]

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