Category: Conversion Optimization

How to Structure Your Optimization and Experimentation Teams

How to Structure Your Optimization and Experimentation Teams

By admin 6 0

It’s important to know the most efficient way to arrange your optimization team to ensure their productivity and yours. But what’s the best way to structure your team? Should optimization folks be in a separate team? Or under product teams? Or marketing? There’s several different ways, and choosing which one works best for your company […]

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How to Use A/B Testing and Personalization Best Together

How to Use A/B Testing and Personalization Best Together

By admin 8 0

If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. I respectfully disagree, and I think this disagreement is at the root of how to use them best together. We as growth/performance marketers are accountable for results, often measured with conversions, new customers, or revenue. Every […]

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