Category: conversion rates

How can I tell if my social media strategy is generating results?

How can I tell if my social media strategy is generating results?

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It’s common to wonder whether your social media strategy is really generating the results you had in mind. According to Mary Meeker’s 2017 Internet Trends Report, 61% of social media marketers consider measuring their social ROI to be their top challenge. What makes a social media strategy successful? Every goal can be measured by different […]

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Q+A with Subway’s Chad Sanderson

Q+A with Subway’s Chad Sanderson

By admin 5 0

When you think of ecommerce, lunch is probably not the first thing that comes to mind. But in today’s world, where our smartphones are rarely out of arm’s reach, people purchase pretty much every product online. Including sandwiches. Subway, the world’s largest restaurant chain with nearly 45,000 locations worldwide, certainly understands this. Chad Sanderson, Experience Optimization […]

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