Category: CRM

Q+A with Dunkin' Donuts VP Sherrill Kaplan

Q+A with Dunkin’ Donuts VP Sherrill Kaplan

By admin 5 0

Brands often talk about connecting with consumers. It’s particularly important for brands that sell coffee, which is such a personal product to so many people. Have you ever, in the morning, heard someone say they hadn’t had coffee? No; it’s “I haven’t had my coffee yet.” Naturally, loyalty is hugely important to Dunkin’ Donuts, which, […]

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Flashback to the forecast: Revisiting our 2017 predictions

Flashback to the forecast: Revisiting our 2017 predictions

By admin 7 0

It’s late December, so you know what that means: Predictions! But we’re going to do them a little differently this year. Instead of looking forward and predicting the future, we’re going to look back and see how well we predicted the future last year. (OK, we’re also going to do 2018 predictions, but later.) December […]

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Five reasons SMBs should be using email automation

Five reasons SMBs should be using email automation

By admin 4 0

Since 84% of marketers describing their marketing automation strategy as at least somewhat successful, small and medium-sized businesses (SMB) can no longer afford to ignore this strategy. Email is a great place for them to start and here are four reasons why: 1. Email has the highest ROI of any digital marketing channel It’s not […]

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Technology empowers companies to remain agile against Amazon, whether they're David or Goliath

Technology empowers companies to remain agile against Amazon, whether they’re David or Goliath

By admin 7 0

A few weeks back, we compared Amazon to Freddy Krueger. But while he is certainly coming for you… that doesn’t necessarily mean he’s going to get you. Heather Langenkamp’s character survived her Nightmare on Elm Street and went on to appear in several sequels. Amazon’s dominance has certainly hurt many retailers. But more than that, it’s […]

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