Category: CRO & Testing

Beyond "One Size Fits All" A/B Tests

Beyond “One Size Fits All” A/B Tests

By admin 4 0

If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. In reading advice about how long to run a test or what statistical significance threshold to use, you probably saw claims like “Always aim for XX% significance” or “Don’t stop […]

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How to Segment A/B Test Results to Find Gold

How to Segment A/B Test Results to Find Gold

By admin 6 0

You run an A/B test, and it’s a winner. Or maybe it’s flat (no difference in performance between variations). Does it mean that the treatments that you tested didn’t resonate with anyone? Probably not. If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a […]

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How to Use A/B Testing and Personalization Best Together

How to Use A/B Testing and Personalization Best Together

By admin 8 0

If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. I respectfully disagree, and I think this disagreement is at the root of how to use them best together. We as growth/performance marketers are accountable for results, often measured with conversions, new customers, or revenue. Every […]

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