Category: cryptocurrency

AdLedger, IBM and Salon Media team up to make sure marketers understand the technology

AdLedger, IBM and Salon Media team up to make sure marketers understand the technology

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We’ve written a lot about blockchain, the technology that makes Bitcoin possible without any centralized authority. The underlying theme has been its tremendous potential to impact our industry. However, there’s a catch: You should probably understand how blockchain works first. AdLedger, a non-profit consortium building and implementing blockchain standards for digital advertising, is dedicated to making […]

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A look at TradeStation's omnichannel rebrand

A look at TradeStation’s omnichannel rebrand

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When you think about an executive at a financial institution, what mental image immediately comes to mind? You may be picturing a blue suit, but definitely not blue hair. But there TradeStation President John Bartleman was, getting his hair colored in the middle of the Oculus, the futuristic-looking mall at the base of New York City’s World […]

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Crypto marketing: What does the recent Google/Twitter Ad Ban actually mean

Crypto marketing: What does the recent Google/Twitter Ad Ban actually mean

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Google recently announced that it will be banning all crypto listings starting in July and Twitter is rumored to be following suit. The initial reaction from many crypto-marketers might be one of many expletives, but, something that my friends who are comedians keep telling me rings true here; ‘Have the first thought, then throw it […]

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How brands are leveraging the cryptocurrency hype

How brands are leveraging the cryptocurrency hype

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The trend of cryptocurrency has now reached marketing. How are brands seizing the opportunity of this trend? 2017 has been the year that we’ve learned more about cryptocurrency, the rise of bitcoin and how blockchain is widely expected to change the future of digital transactions. As this trend won’t fade out anytime soon, marketers realize […]

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How Walmart, Burger King and De Beers are snuggling up to decentralization

How Walmart, Burger King and De Beers are snuggling up to decentralization

By admin 8 0

Is Bitcoin the future of money? Has the cryptocurrency bubble already popped? It depends who you ask. The topic of Bitcoin is just as polarizing as it is hot. But no matter how volatile Bitcoin stocks may be, its underlying technology, blockchain, has huge potential to transform our industry. Blockchain can clean up the rampant […]

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ClickZ's most popular articles from July, August and September

ClickZ’s most popular articles from July, August and September

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Can you believe 2017 is almost over? Neither can we. But as it winds down, we’re reflecting on some of ClickZ‘s top articles from the past year. For the rest of the week, we’re going to share our most popular posts, the top-read from each month. July: The battle for retail (or why Amazon acquired Whole Foods) […]

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Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

By admin 10 0

As the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media marketing. He left the company a year ago to pioneer the growth and uptake of blockchain marketing, as the CEO of Never Stop Marketing. He’s back to the risky (but exciting) […]

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The 4 skills required for crypto-marketing success

The 4 skills required for crypto-marketing success

By admin 7 0

The Internet, social media, and mobile technologies have all fundamentally affected how marketing works. Blockchain will do the same. That means that marketers in a blockchain word, or “crypto-marketers,” are going to have an entirely new set of capabilities. Crypto-Marketing is the process of understanding what a customer values so well that it can be […]

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