Category: customer data platform

Selecting the right Customer Data Platform

Selecting the right Customer Data Platform

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Customer Data Platforms (CDP’s) make it easier for companies to assemble, unify, and deploy their customer data.  The previous article in this series described how they do it; let’s assume here that was enough to convince you to buy one.  This article will discuss how to make a wise purchase. The process isn’t much different […]

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Introduction to Customer Data Platforms

Introduction to Customer Data Platforms

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Chances are you’ve at least heard about Customer Data Platforms (CDPs). You may even know they combine customer data from different systems to build a complete customer view. But do you know whether CDP claims are realistic? Do you understand the differences between CDPs and other customer data solutions? Most important, can you judge whether […]

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