Category: customer data

5 first-party data strategies to power your personalization

5 first-party data strategies to power your personalization

By admin 2 0

Every brand understands—or should understand—the importance of data. And no data is more valuable than first-party shopper behavior data, which is derived directly from your customers. Since first-party data comes straight from the source, this eliminates any games of telephone, enabling marketers to better understand—and build stronger relationships with—their customers. According to CPC Strategy’s “How […]

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Why do you need multi-touch attribution?

Why do you need multi-touch attribution?

By admin 3 0

The increasingly complex nature of the customer journey – which now spans multiple devices, channels and sessions – is becoming harder than ever to untangle. So, in order to be able to optimize marketing activities, marketers need to be able to identify which of their channels are working, and which are not. This is where multi-touch […]

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