Category: data-driven attribution

4 questions to answer before picking the right attribution model for your business

4 questions to answer before picking the right attribution model for your business

By admin 1 0

The right marketing attribution model can lead to useful insights that can shape your next tactics and bring even more successful results. The wrong marketing attribution model may not necessarily ruin your strategy, but it won’t help you understand which channels helped you achieve your goals. This leads to wasting time and budget into a […]

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