Category: data integration

Uber, Airbnb and how their affiliate marketing strategies differ

Uber, Airbnb and how their affiliate marketing strategies differ

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At first glance, Uber and Airbnb have a lot of similarities. They’re both unicorns and they’re often two of the first names thrown out there when the conversation turns to disruptors. Airbnb and Uber also have significant growth in common, thanks in part to partner and affiliate marketing. However, the strategies there are almost diametrically opposite, as […]

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Smart speakers and their role in the customer journey

Smart speakers and their role in the customer journey

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As Amazon becomes a bigger player in the advertising space, it’s imperative that brands have an Amazon strategy. But do they also need an Alexa strategy? Well, yeah. Voice commerce is projected to explode over the next few years. The voice commerce market in the U.S. and the U.K. is worth $2 billion today. OC&C […]

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