Category: data quality

Cleaning up data for the B2B sales cycle

Cleaning up data for the B2B sales cycle

By admin 3 0

Every day last year, we created an average of 44.1 exabytes of data. That’s an unfathomably high number roughly equivalent to about 369 million Macbook Pros. With the volume of data out there, marketers have gotten savvier about how to process and utilize it to reach consumers. The problem is, most of that data is […]

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How the GDPR promises to improve personalization

How the GDPR promises to improve personalization

By admin 6 0

When the General Data Protection Regulation (GDPR) goes into effect in May, marketers will need explicit consent from EU residents to store or use any of their data. The regulation comes with a hefty fine, so marketers have at least 20 million reasons to comply. This will ultimately result in greater transparency and greater trust, which […]

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