Category: Deloitte

Retargeting gets credit for sales that would have happened organically, say 83% of marketers

Retargeting gets credit for sales that would have happened organically, say 83% of marketers

By admin 1 0

With today’s customer journey being more complicated than ever, it’s rare for the first touchpoint to result in a sale. Retargeting makes sense as a solution to that, designed to convert online window shoppers. The problem is, there’s so much bad retargeting out there. The repetitive ads that follow you all around the Internet have […]

READ MORE
How Deloitte Digital helped Chipotle revamp its reputation with a superior mobile customer experience

How Deloitte Digital helped Chipotle revamp its reputation with a superior mobile customer experience

By admin Like 0

For a while, Chipotle was the darling of the quick service restaurant (QSR) category, frequently cited as a catalyst in millennials “killing” fast food and casual dining chains. Chipotle was perceived as just as fast but far healthier, in addition to boasting more natural and ethically-sourced ingredients. But after a series of food safety issues, […]

READ MORE
Flashback to the forecast: Revisiting our 2017 predictions

ClickZ’s top 5 tech predictions for 2018

By admin 7 0

It’s officially 2018 and ClickZ is a digital marketing publication. It’s time to make a prediction or five about which technologies are going to make the biggest impact over the next year. Prediction 1: AI will only get bigger To make predictions about the impact of artificial intelligence is almost like predicting that the sun will […]

READ MORE
ClickZ's most popular articles from April, May and June

ClickZ’s most popular articles from April, May and June

By admin 6 0

Can you believe 2017 is almost over? Neither can we. But as it winds down, we’re reflecting on some of ClickZ‘s top articles from the past year. For the rest of the week, we’re going to share our most popular posts, the top-read from each month. April: Taking risks with digital transformation: Andy Main, Deloitte Digital What […]

READ MORE
Show Buttons
Hide Buttons