Category: design

Making AI less ‘Human’ and more useful

Making AI less ‘Human’ and more useful

By admin 1 0

For 25 years, technology companies have designed user interfaces for our eyes, largely neglecting our other senses. After heavy investments in screens and visual media, the industry has shifted towards the auditory realm and advancements in natural language processing (NLP) and artificial intelligence (AI) have made Siri, Alexa, and Cortana possible. These assistants sound human-like, […]

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How Huge Founder Aaron Shapiro Measures the ROI of Design

How Huge Founder Aaron Shapiro Measures the ROI of Design

By admin 4 0

Six years ago, I launched a site to cover the intersection of advertising and technology in New York. One of my first profiles was on Huge—a small, red-hot Dumbo design agency that had worked on a mobile streaming app called HBO Go. This past summer, I caught up with Huge founder Aaron Shapiro, who has […]

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Using Dual Process Theory for Higher Conversions

Using Dual Process Theory for Higher Conversions

By admin 6 0

Designing your website requires a studied understanding of human behavior if you want to increase your conversions. Using psychological tactics in your design to appeal to potential customers can help do this, but you must first know how users’ decisions are made. Daniel Kahneman presents two thought systems that can give marketers a framework for […]

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