Category: Digital Disruption

Uber, Airbnb and how their affiliate marketing strategies differ

Uber, Airbnb and how their affiliate marketing strategies differ

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At first glance, Uber and Airbnb have a lot of similarities. They’re both unicorns and they’re often two of the first names thrown out there when the conversation turns to disruptors. Airbnb and Uber also have significant growth in common, thanks in part to partner and affiliate marketing. However, the strategies there are almost diametrically opposite, as […]

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3 examples of technology disrupting marketing, according to Chiefmartec Scott Brinker

3 examples of technology disrupting marketing, according to Chiefmartec Scott Brinker

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Digital transformation is one of those marketing terms that’s so overused (we’re guilty of it, too) that, what does it even mean anymore? To Scott Brinker, HubSpot’s VP of Platform Ecosystem who is also known as Chiefmartec, the term refers to the way organizations evolve to take better advantage of marketing technology. When he created the now-famous MarTech Landscape […]

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How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

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Walmart, the world’s largest retailer, is making strides to improve its online presence by investing in technology and ecommerce. At the same time, the opposite side of that coin, Amazon, is increasingly moving offline, even opening an automated grocery store in January. One needs to look no further than Toys ‘R’ Us to see how […]

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Q+A with Walmart CMO Tony Rogers

Q+A with Walmart CMO Tony Rogers

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Walmart was a disruptor long before the ecommerce boom, combining limitless products and low prices in towns across America. Though Walmart has been the nation’s largest retailer since the late ‘80s, the stratospheric rise of Amazon has posed a threat to the brand’s dominance. However, Walmart has had a digital comeback over the last few years, even […]

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The three reasons consumer packaged good (CPG) brands can't ignore ecommerce

The three reasons consumer packaged good (CPG) brands can’t ignore ecommerce

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The consumer packaged goods (CPG) space has historically been dominated by some of the most powerful brands in the world. But that doesn’t mean the market, which generates more than $600 billion annually, is immune to disruption. It’s clear that if CPG brands want to survive and thrive, they need to embrace ecommerce. Here’s why: 1. […]

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Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

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As the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media marketing. He left the company a year ago to pioneer the growth and uptake of blockchain marketing, as the CEO of Never Stop Marketing. He’s back to the risky (but exciting) […]

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Technology empowers companies to remain agile against Amazon, whether they're David or Goliath

Technology empowers companies to remain agile against Amazon, whether they’re David or Goliath

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A few weeks back, we compared Amazon to Freddy Krueger. But while he is certainly coming for you… that doesn’t necessarily mean he’s going to get you. Heather Langenkamp’s character survived her Nightmare on Elm Street and went on to appear in several sequels. Amazon’s dominance has certainly hurt many retailers. But more than that, it’s […]

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The 4 skills required for crypto-marketing success

The 4 skills required for crypto-marketing success

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The Internet, social media, and mobile technologies have all fundamentally affected how marketing works. Blockchain will do the same. That means that marketers in a blockchain word, or “crypto-marketers,” are going to have an entirely new set of capabilities. Crypto-Marketing is the process of understanding what a customer values so well that it can be […]

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Blockchain marketing: A look at the technology landscape and emerging players

Blockchain marketing: A look at the technology landscape and emerging players

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As we covered in part two, advertising will most likely be the first function to be attacked as blockchain, the technology underpinning Bitcoin, enters the mainstream. Why? Simply put, the number of middlemen and the amount of friction makes it ripe for disruption. The good news, as you can see in the first-ever Blockchain Marketing […]

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