Category: Digital Marketing

How to measure a multi-channel marketing strategy

How to measure a multi-channel marketing strategy

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Multi-channel marketing can be a great opportunity for your company’s success, but what’s the best way to measure its success across the different channels? It’s not enough nowadays to promote your brand in one channel if you want to maximise your brand’s exposure. Marketers know that a successful digital strategy involves a combined use of […]

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Inbound Vs. Outbound marketing: Does it really have to be a battle?

Inbound Vs. Outbound marketing: Does it really have to be a battle?

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Lately, it seems like a lot of news outlets are quick to pronounce things “dead.” According to headlines, newspapers and print, in general, has been dead for decades, and television is finished. In the marketing world, the words “outbound marketing” have taken on an equally funeral tone, with countless content marketing experts declaring outbound marketing […]

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Social networks are getting less graphically diverse: why?

Social networks are getting less graphically diverse: why?

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The role Starbucks and Whole Foods played in boosting hip neighborhoods, as well as Ikea’s contribution to city apartments – seems to be rubbing off on the world of social media. Platforms continue to ‘borrow’ looks and functionality from one another and build towards a design concept that encourages a user-friendly interface, which means graphical […]

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The rise of Stories and the changing face of social marketing

The rise of Stories and the changing face of social marketing

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This behavioral shift has also brought an interesting change in our social media consumption. Stories across all popular platforms are turning more popular year over year and this brings out a big question; will social media news feeds disappear over time? Earlier this year Mark Zuckerberg was admitting the growth of Stories: Another important shift […]

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What the declining time spent on Facebook means for marketers

What the declining time spent on Facebook means for marketers

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Facebook has been in the spotlight for many different cases over the past few days, weeks and months. Fake news, privacy issues, algorithm changes that affect organic reach and a growing advertising model that is currently under question. Among all these, there has been reported a 24% decrease in the average time spent on the […]

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The best marketing from the PyeongChang Winter Olympics

The best marketing from the PyeongChang Winter Olympics

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The Olympics may have ended yesterday, but not for all the brands who have spent millions marketing their messages during the Games. In the spirit of competition, we looked back at this year’s Olympics marketing and crowned nine (one for each of Team USA’s gold medals) winners. Best integrated messaging: Alibaba Olympics ads often center […]

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6 ways HQ Trivia could open up to advertisers

6 ways HQ Trivia could open up to advertisers

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We play HQ Trivia every day at 3. Around 3:08, we Google in unison and say something along the lines of, “A giraffe only sleeps 30 minutes a day. Looks like we’re all out…” Then we talk about how HQ Trivia doesn’t have any advertising and speculate: What if it did? Given the game’s popularity […]

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The social media updates to keep from 2017

The social media updates to keep from 2017

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There’s no quiet year in social media updates and 2017 wasn’t an exception. All the big social platforms had a busy year, either trying to recover from past losses or gearing up for new directions that will help them grow. The domination of Instagram Stories and the ability to follow hashtags Instagram Stories may have […]

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5 tips to adjust your content marketing strategy for 2018

5 tips to adjust your content marketing strategy for 2018

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There has been an increased focus on content marketing as part of a digital strategy over the last few years. 2018 will be the year that more brands will realize the potential of branded content and how this can lead to a successful marketing strategy. As content becomes a greater priority, there are also growing […]

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How will the social media landscape change in 2018?

How will the social media landscape change in 2018?

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It’s a new year and it’s time to look ahead. What are the social media trends, both existing and emerging, that will keep us busy through 2018? The end of Facebook engagement bait Facebook will demote the posts that directly encourage users to engage with a page, begging for like, shares and comments. With those […]

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ClickZ's most popular articles from January, February and March

ClickZ’s most popular articles from January, February and March

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Can you believe 2017 is almost over? Neither can we. But as it winds down, we’re reflecting on some of ClickZ‘s top articles from the past year. For the rest of the week, we’re going to share our most popular posts, the top-read from each month. January: Top three programmatic trends in 2017 Ten days in, […]

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Solve for the Global Maxima!

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Today, a simple lesson that so many of us miss at great peril. In fact in your role, at this very moment, your company is making a mistake in terms of how it values your impact on the business. The lesson is about the limitation of optimizing for a local maxima, usually in a silo. […]

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TechSEO Boost: The key trends in technical SEO today

TechSEO Boost: The key trends in technical SEO today

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Although most conferences contain some sessions on technical SEO, there has been a reluctance to dedicate a full schedule to this specialism.  That is an entirely understandable stance to take, given that organic search has evolved to encompass elements of so many other marketing disciplines. Increasing visibility via organic search today means incorporating content marketing, […]

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Creation

Implications On Marketing, Analytics, And You

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A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic that has more than it’s share of coolness, confusion and complexity. While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she […]

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The Very Best Digital Metrics For 15 Different Companies!

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The very best analysts distill, rather than dilute. The very best analysts focus, when most tend to scatter. The very best analysts display critical thinking, rather than giving into just what’s asked of them. The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / […]

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Your Now, Next, Long Plan

Your Now, Next, Long Plan

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The rapid pace of innovation and the constantly exploding collection of possibilities is a major contributor to the fun we all have in digital jobs. There is never a boring moment, there is never time when you can’t do something faster or smarter. The tiny downside of this is that our parents likely never had […]

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