Category: digital transformation

How Hasbro evolves alongside its customers

How Hasbro evolves alongside its customers

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When I was a little kid, the object of Candyland was pretty simple: Be the first player to get to the castle at the end. But for my niece, winning wasn’t everything. When she played Candyland, the objective was to get to Princess Lolly. If someone else drew the card with the lollipop princess, she’d […]

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The future of retail: How IoT is transforming the retail industry

The future of retail: How IoT is transforming the retail industry

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Over the past 20 years, the traditional retail landscape has dramatically changed, providing companies with innovative opportunities to collect and analyze data and ensure successful targeting across various channels. A growing need to increase customer loyalty and deliver the best in-store experience is driving the adoption of The Internet of Things (IoT) in the retail […]

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Engaging Your Audience With Visual Content

Engaging Your Audience With Visual Content

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How do marketers manage the constant need for visual content? What are their main use cases for photos and videos? What are their biggest challenges when it comes to activating assets quickly and efficiently? Contently partnered with Libris, a digital asset management platform empowering the creation of visual stories, to get to the […]

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Mobile websites are pushing mobile-first customers to competitors by design

Mobile websites are pushing mobile-first customers to competitors by design

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Customers are increasingly connected and always ready to reach for their mobile device when they need information, to communicate or simply seeking a distraction. As a result, mobile consumers are better informed, faster, more demanding and impatient. For anyone working in UX, digital, web, commerce, marketing…, what this means is that mobile customers are ready […]

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How Tiffany & Co., Gucci and LVMH are embracing digital transformation

How Tiffany & Co., Gucci and LVMH are embracing digital transformation

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It’s no secret that some industries have embraced digital transformation faster than others. Luxury brands have typically been at the slower end of the scale. Ecommerce democratizes access to products and information. However, for brands like Tiffany & Co., Chanel and Gucci, exclusivity is a good thing. Luxury brands trade on their names. The name […]

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How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

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Walmart, the world’s largest retailer, is making strides to improve its online presence by investing in technology and ecommerce. At the same time, the opposite side of that coin, Amazon, is increasingly moving offline, even opening an automated grocery store in January. One needs to look no further than Toys ‘R’ Us to see how […]

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The Chatbot Revolution is Here

The Chatbot Revolution is Here

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When, in seventh grade, I finally had my very first AOL email account, I was quickly pulled into the world of AIM messenger. (I also created an embarrassing pun-based username that I still actively spend hours trying to forget.) Sure, I’d message my friends and work up the nerve to ping my middle school crush […]

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ClickZ's most popular articles from July, August and September

ClickZ’s most popular articles from July, August and September

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Can you believe 2017 is almost over? Neither can we. But as it winds down, we’re reflecting on some of ClickZ‘s top articles from the past year. For the rest of the week, we’re going to share our most popular posts, the top-read from each month. July: The battle for retail (or why Amazon acquired Whole Foods) […]

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ClickZ's most popular articles from April, May and June

ClickZ’s most popular articles from April, May and June

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Can you believe 2017 is almost over? Neither can we. But as it winds down, we’re reflecting on some of ClickZ‘s top articles from the past year. For the rest of the week, we’re going to share our most popular posts, the top-read from each month. April: Taking risks with digital transformation: Andy Main, Deloitte Digital What […]

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Technology empowers companies to remain agile against Amazon, whether they're David or Goliath

Technology empowers companies to remain agile against Amazon, whether they’re David or Goliath

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A few weeks back, we compared Amazon to Freddy Krueger. But while he is certainly coming for you… that doesn’t necessarily mean he’s going to get you. Heather Langenkamp’s character survived her Nightmare on Elm Street and went on to appear in several sequels. Amazon’s dominance has certainly hurt many retailers. But more than that, it’s […]

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November | The human nature of digital disruption: Brian Solis, Altimeter Group

November | The human nature of digital disruption: Brian Solis, Altimeter Group

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As an author, analyst and futurist who has worked in the tech industry since before technology was consumerized, Brian Solis knows a thing or two about emerging technology and digital disruption. He began his career working as a database architect, before moving to Silicon Valley with the aim of getting a job in technology. Despite […]

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[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon

[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon

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Google, Apple, Facebook and Amazon—collectively known as GAFA—are among the richest companies on the planet, with $1.7 trillion between them. The four frequently splurge on smaller companies, whether they plan to absorb new innovations or halt a growing competitor. Amazon prioritizes big names around the world, whether it’s Whole Foods Market or the company’s Middle […]

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