Category: Disney

How USA TODAY is revolutionizing journalism

How USA TODAY is revolutionizing journalism

By admin 4 0

The publishing industry is in an interesting place. Monetization has been a challenge since the dawn of digital and Facebook’s recent algorithm change, prioritizing posts from your actual friends, demonstrates just how much publishers need to look beyond ad revenue. While many try to figure out how to create subscription models, USA TODAY is doing […]

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How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

By admin 5 0

Walmart, the world’s largest retailer, is making strides to improve its online presence by investing in technology and ecommerce. At the same time, the opposite side of that coin, Amazon, is increasingly moving offline, even opening an automated grocery store in January. One needs to look no further than Toys ‘R’ Us to see how […]

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The best marketing from the PyeongChang Winter Olympics

The best marketing from the PyeongChang Winter Olympics

By admin 7 0

The Olympics may have ended yesterday, but not for all the brands who have spent millions marketing their messages during the Games. In the spirit of competition, we looked back at this year’s Olympics marketing and crowned nine (one for each of Team USA’s gold medals) winners. Best integrated messaging: Alibaba Olympics ads often center […]

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Seven ways brands can leverage Instagram Stories

Seven ways brands can leverage Instagram Stories

By admin 3 0

It’s been over a year when Instagram launched Stories, an ephemeral type of content to beat Snapchat’s success. The results have been impressive since then, counting now more than 300 million daily active users. The growth has indicated that it was the right feature for the right platform. Despite the similarities with Snapchat’s Stories, the […]

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