Category: Display Advertising

The five facets of media

The five facets of media

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I recently overheard a conversation amongst a group of interns tasked with mapping the new media landscape: “Uber is clearly a medium, not a service!” argued one eager participant. “It’s a platform that mediates interactions between users; if Facebook and Google are media companies, then so is Uber!” When I started in the advertising industry, […]

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IAB Tech Lab unveils a proposed Ads.txt for mobile apps

IAB Tech Lab unveils a proposed Ads.txt for mobile apps

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Last year about this time, the Interactive Advertising Bureau (IAB) Tech Lab launched its ads.txt project to prevent fraudulent selling of website ad inventory. This week, the Tech Lab is releasing a proposed spec for extending ads.txt, which is now widely adopted, to mobile apps. The proposal is open to public comments over the next […]

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DoubleClick Bid Manager opens up digital audio ad buying globally

DoubleClick Bid Manager opens up digital audio ad buying globally

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As investment in digital audio advertising continues to grow, Google’s DoubleClick Bid Manager is rolling out support globally for buying audio ads programmatically across a handful of streaming services. The company announced Wednesday that advertisers can now buy ad inventory programmatically from Google Play Music, Spotify, SoundCloud and TuneIn, and soon Pandora. In the US […]

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WFA demands that advertisers take actions that promote 'a better marketing ecosystem'

WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’

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The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.” The charter follows a data manifesto issued by the organization earlier this year. Last year, programmatic advertising platforms were schooled both verbally and […]

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All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads

All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads

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Apple has rolled out the ability for all publishers to use DoubleClick for Publishers (DFP) for ad serving in their Apple News content, according to Digiday. Apple has been testing the use of Google-owned DFP with some publishers since last year. Publishers retain 100 percent of the revenue they generate from selling ads directly in […]

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Native isn’t display. Stop treating it like it is.

Native isn’t display. Stop treating it like it is.

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With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, let’s be honest with ourselves. Mistakes were made in the first decade of the programmatic revolution. Don’t get me wrong — I’m an […]

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7 ways protections for online content are being eroded

7 ways protections for online content are being eroded

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Section 230 of the Communications Decency Act (CDA) is critical to the foundation of online commerce as it’s exercised today. That’s why the recent debate about tweaking it to tackle online sex trafficking pitted some of the biggest online players against the interests of some of the most vulnerable victims in our society. In the […]

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YouTube rolls out new chat replay, automatic captions & more for live streaming videos

YouTube to stop supporting third-party ad serving in EU in May, citing GDPR

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YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s sweeping privacy regulation takes effect next month. “YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy globally,” […]

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How AI and CLV help app marketers drive business growth

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

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Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a viewability goal. The tool is already integrated into the trading process on several demand-side platforms (DSPs). Eight in 10 US mobile digital display ads are traded programmatically, […]

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Giants collide: Google’s impending showdown with Amazon

Giants collide: Google’s impending showdown with Amazon

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Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your advertising dollars. But for Google, the real competition is coming from elsewhere. Over the last few years, Google has pushed further and further into the retail space. Simultaneously, Amazon expanded its advertising platform. In […]

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Brands strive for authenticity as audiences turn a skeptical eye toward ads

Brands strive for authenticity as audiences turn a skeptical eye toward ads

By admin 4 0

Consumers are experiencing a crisis of faith. According to the Edelman Trust Barometer, today only 52 percent of global respondents trust businesses. The figures are even more dramatic in the US, where a mere 48 percent are similarly trusting, down from 58 percent in 2017. Brands clearly need to re-evaluate their messaging strategies if they […]

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Google News Initiative kicks off with Subscribe With Google, other efforts

Google News Initiative kicks off with Subscribe With Google, other efforts

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Google News Initiative event held in New York City, March 20, 2018 Google’s plans to help support publishers’ subscription businesses came into clearer focus on Tuesday at an event in New York City. The company is launching a wider framework for working with publishers, called the Google News Initiative. It builds on several of the […]

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The price is right? Let the data answer that

The price is right? Let the data answer that

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Programmatic audience targeting has increasingly become table stakes and today provides fewer performance increases than in years past. There are plenty of vendors providing competitive (and increasingly comparable) ways to target consumers based on the data available through third-party exchanges. After years of innovation, audience targeting is reaching a new level of maturity, and marketers […]

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Why are marketers talking about taking agency services in-house?

Why are marketers talking about taking agency services in-house?

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Late last year, the Association of National Advertisers reported that some 35% of marketers have already brought programmatic in-house, a dramatic increase from the 14% reported in 2016. And that’s just a start. Marketers have their eyes on a host of services once outsourced to their agencies: social media marketing, data management, strategic planning, message […]

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Chase CMO Kristin Lemkau and the evolution of the ad unit

Chase CMO Kristin Lemkau and the evolution of the ad unit

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One of the world’s largest financial institutions, JPMorgan Chase is obviously known more for money than media. But CMO Kristin Lemkau still sees, and is excited about, the bank’s future as more of its own media company. Since anyone can put anything on YouTube, digital technology has democratized distribution. Chase already has that and now […]

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New survey by people-based marketer Viant promotes marketing to identified users

New survey by people-based marketer Viant promotes marketing to identified users

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What will programmatic advertising look like in a few years? For Time Inc.-owned Viant, people-based marketing is the trend, and the company has recently released a white paper that offers some evidence in support of that vision. The paper, “Power of the People: How People-Based Marketing Is Driving Change Across the US Advertising Industry” (registration […]

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A final call? Unilever threatens to pull ads from platforms swamped with 'toxic' content

A final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ content

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Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that all is still not well in the environments fostered by the likes of Google and Facebook. Unilever Chief Marketing and Communications Officer Keith Weed spoke about the need for platforms to regain consumer trust […]

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DoubleClick Bid Manager testing features to improve digital & TV campaign coordination

DoubleClick Bid Manager testing features to improve digital & TV campaign coordination

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Ahead of Super Bowl Sunday, Google has announced two new features in DoubleClick Bid Manager to help advertisers activate campaigns across multiple screens and bridge digital and live TV efforts. Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for player […]

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8 steps for avoiding disaster

8 steps for avoiding disaster

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Clients are taking more and more of their programmatic work in-house, and that migration is now increasingly moving beyond media buying to include creative work. In fact, here at our company, we’ve seen at least half a dozen major clients in the last 12 months take meaningful steps to bring digital creative in-house. Unfortunately, many […]

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10 tips to stay ahead in digital advertising

10 tips to stay ahead in digital advertising

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When I first started in advertising, change was incremental, and so was learning. Staying current meant keeping up with the newest ways to use technologies and media that were already staunchly embedded in the consumer experience. Twenty years later, lured by the dynamism of the digital advertising revolution and its promise to reach consumers more […]

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[Report] Why should marketers care about transparency in paid media?

[Report] Why should marketers care about transparency in paid media?

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Paid media transparency has become an increasingly pressing industry issue over the last few years. In January 2017, Chief Brand Officer of Procter & Gamble (P&G) Marc Pritchard drew attention to the issue of dishonest agency advertising practices, after an unpleasant surprise in its dealings with one agency led to the company reviewing all of its media-agency contacts. […]

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Automated, multichannel display advertising for small businesses finally coming to fruition

Automated, multichannel display advertising for small businesses finally coming to fruition

By admin 4 0

Roughly a decade ago, a variety of companies were trying to simplify and make (self-service) display advertising accessible to small businesses (SMB): AdReady, AdMission and iPromote. Today, only iPromote is still carrying that torch; the others have been acquired or exited the SMB market. While they weren’t all the same and used different tools, it’s […]

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For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem

For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem

By admin 3 0

A small segment of Google AdSense publishers have noticed changes in ad delivery on their sites over the past month or so. Publishers say ads are not being served and the ad slots on their pages appear as blank spaces, causing drops in revenue. There has been speculation on the AdSense forum that the issue […]

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We’re already seeing the fallout from Apple's war on cookies

We’re already seeing the fallout from Apple’s war on cookies

By admin 4 0

The predictions are now a stark reality. With its Q3 earnings release in early November, Criteo confirmed what until then had been only speculation: Apple’s new Intelligent Tracking Prevention feature, rolled out with the latest version of its Safari browser in September, is taking a heavy toll on retargeters and industry players that rely on […]

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Our top 10 display advertising columns for 2017

Our top 10 display advertising columns for 2017

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One of the hottest topics of discussion in 2017’s display advertising arena is speculation about what will happen next year, specifically February 15 of next year, when Google plans to release a version of its Chrome browser with ad-blocking features baked in. The feature targets “annoying” and “intrusive” ads only, but exactly what that means remains […]

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How to integrate display with search and video

How to integrate display with search and video

By admin 3 0

This is for all you GDN (Google Display Network) displayers out there. I repeat, this is just for GDN display advertising and how you can use data from AdWords and YouTube to improve your targeting. Read on if that sounds good. Audience data is key to a good PPC (pay-per-click) strategy, and it can be […]

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Study finds inventory on TAG Certified channels had 83% lower fraud rates

Study finds inventory on TAG Certified channels had 83% lower fraud rates

By admin 3 0

Photo © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group (TAG)’s efforts on addressing fraud in the digital advertising supply chain. The top-line takeaway from the study is that when TAG Certified distribution channels were used, the level of fraud was lower by more than […]

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YouTube set to raise ad prices on premium ad inventory

YouTube set to raise ad prices on premium ad inventory

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Even as it has hit several brand safety bumps over the past year, YouTube is poised to raise prices on premium ad inventory in the coming year. Business Insider reported this week that the video platform will increase ad rates on reserved inventory by as much as 20 percent in 2018. That’s the premium inventory […]

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Marketing in a distracted, digital world

Marketing in a distracted, digital world

By admin 8 0

In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, digital marketing tools and social media, has given […]

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What are the mobile advertising alternatives to Facebook and Google?

What are the mobile advertising alternatives to Facebook and Google?

By admin 4 0

Early this year, I was invited to attend a meeting with a digital sales team for a well-known media company and an agency with which they’ve been doing business for years. Our supporting role was to provide answers to anything related to location-based advertising. As the conversation progressed, the truth came out. The agency principal […]

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Are we about to enter an era of ad transparency?

Are we about to enter an era of ad transparency?

By admin 8 0

Few markets in the world are as opaque and complex as the digital ad market, though that hasn’t stopped digital advertising from growing into a business expected to account for a full third of total ad spend this year. However, the problems associated with the opaque nature of the market have become top of mind. […]

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