Category: dollar shave club

7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

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Email marketing can result in an ROI of $40 for every dollar spent. But we often think about this powerful channel in terms of the marketer. But what about the consumer? Sure, email marketing is all about about engaging people, but marketing teams are sometimes a few steps removed from the end user. We’re all marketers, but […]

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The three reasons consumer packaged good (CPG) brands can't ignore ecommerce

The three reasons consumer packaged good (CPG) brands can’t ignore ecommerce

By admin 4 0

The consumer packaged goods (CPG) space has historically been dominated by some of the most powerful brands in the world. But that doesn’t mean the market, which generates more than $600 billion annually, is immune to disruption. It’s clear that if CPG brands want to survive and thrive, they need to embrace ecommerce. Here’s why: 1. […]

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