Category: DoubleClick IDs

Is Google taking over the attribution landscape after GDPR?

Is Google taking over the attribution landscape after GDPR?

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Marketing attribution can help marketers discover the blind spots of their strategy by focusing on all the touchpoints of their funnel. It has turned into a rising trend among marketers as it offers a great opportunity of being more efficient with the budget. Google wanted to explore the trend of a data-driven attribution model by […]

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