Category: DoubleClick

ClickZ Buyers Guide: Bid Management Tools

ClickZ Buyers Guide: Bid Management Tools

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This will be the first in a series of guides created using the collective knowledge of the ClickZ community to help our readers arrive at more informed technology decisions. The modern Martech landscape is complex and competitive, making it difficult for marketers to cut through the noise and select the right technology partners. Our buyers […]

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5 reasons CMOs should get behind ads.txt

5 reasons CMOs should get behind ads.txt

By admin 3 0

In 2017, the ad industry was finally forced to start addressing the issue of digital ad fraud in a big way. One of the most meaningful efforts so far is an IAB standard called ads.txt. Ads.txt stands for “Authoritzed Digital Sellers” and aims to increase transparency in the programmatic advertising ecosystem. The method allows publishers […]

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How Airbnb is putting AMP at the core of its digital strategy

How Airbnb is putting AMP at the core of its digital strategy

By admin 5 0

Accelerated Mobile Pages (AMP) is an open-source initiative that aims to render and deliver content at high speed on mobile devices. Originally aimed at publishers (who have had a love-hate relationship with AMP to date), AMP has since been adopted by ecommerce sites including eBay and has been incorporated into elements of Google AdWords, DoubleClick […]

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