Category: Dunkin Donuts

Smart speakers and their role in the customer journey

Smart speakers and their role in the customer journey

By admin 3 0

As Amazon becomes a bigger player in the advertising space, it’s imperative that brands have an Amazon strategy. But do they also need an Alexa strategy? Well, yeah. Voice commerce is projected to explode over the next few years. The voice commerce market in the U.S. and the U.K. is worth $2 billion today. OC&C […]

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Informed delivery and the omnichannel future of the United States Post Office

Informed delivery and the omnichannel future of the United States Post Office

By admin 2 0

When you think of ecommerce, what’s the first name that comes to mind? You probably immediately said “Amazon,” which is a good answer, but this is a trick question. The real biggest name in ecommerce is actually the United States Postal Service (USPS). Last year, American consumers spent more than $453 billion online shopping, a […]

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Q+A with Dunkin' Donuts VP Sherrill Kaplan

Q+A with Dunkin’ Donuts VP Sherrill Kaplan

By admin 5 0

Brands often talk about connecting with consumers. It’s particularly important for brands that sell coffee, which is such a personal product to so many people. Have you ever, in the morning, heard someone say they hadn’t had coffee? No; it’s “I haven’t had my coffee yet.” Naturally, loyalty is hugely important to Dunkin’ Donuts, which, […]

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[Study] 95% of marketers are banking on live video this year

[Study] 95% of marketers are banking on live video this year

By admin 2 0

2018 has been called the year of video marketing. So was 2017 and several years before that, too, for that matter. It’s always “the year of video” because it’s the most popular form of content. In a week, we collectively watch 1 billion hours worth of Netflix. We watch that much YouTube content in a […]

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7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

By admin 3 0

Email marketing can result in an ROI of $40 for every dollar spent. But we often think about this powerful channel in terms of the marketer. But what about the consumer? Sure, email marketing is all about about engaging people, but marketing teams are sometimes a few steps removed from the end user. We’re all marketers, but […]

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6 retail brands who are nailing the app game

6 retail brands who are nailing the app game

By admin 4 0

I have 80 apps on my iPhone—62, if you don’t count those that came preloaded, like Calculator and Weather. So far today, I’ve used seven of them: Gmail, Spotify, Instagram, Twitter, Pocket, MyFitnessPal and Dunkin Donuts, which I use to pay for my coffee every morning. There are a handful of others I use most […]

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Flashback to the forecast: Revisiting our 2017 predictions

Flashback to the forecast: Revisiting our 2017 predictions

By admin 7 0

It’s late December, so you know what that means: Predictions! But we’re going to do them a little differently this year. Instead of looking forward and predicting the future, we’re going to look back and see how well we predicted the future last year. (OK, we’re also going to do 2018 predictions, but later.) December […]

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