Category: E-Commerce

I’m a customer. Please get to know me.

I’m a customer. Please get to know me.

By admin 3 0

Marketers are data-obsessed; we want to know everything we possibly can about our customers. We invade their lives to leverage some of the most personal and important information. Yet the experience for the customer is often underwhelmingly generic and provides no obvious value. Data collection is an issue right now — not because customers don’t […]

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How to get the most out of your purchase of ads on Amazon

How to get the most out of your purchase of ads on Amazon

By admin 3 0

Forty percent of Amazon shoppers never scroll past the first page, according to a 2018 Feedvisor study. That’s why, with millions upon millions of products on Amazon, brands are increasingly turning to Amazon Marketing Services (AMS) like Headline Search Ads and Sponsored Products as a way to jump-start performance on the retail site. As a […]

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How to use domain names for marketing

How to use domain names for marketing

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Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage your customers and to help grow your business. Best of all, a domain […]

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Decoding the product page with eye tracking research

Decoding the product page with eye tracking research

By admin 1 0

You may think of a product page as an equivalent of picking up a product with one’s hands and mulling over the purchase. Many questions emerge in this thought process, but most of these activities take place in the subconscious part of the mind of which we are seldom aware. By changing features of the […]

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Jeff Bezos confirms Amazon now has more than 100M Prime members

Jeff Bezos confirms Amazon now has more than 100M Prime members

By admin 3 0

Jeramey Lende / Shutterstock.com Amazon has remained tight-lipped regarding its Prime membership numbers until yesterday, when CEO Jeff Bezos confirmed that the company has surpassed 100 million paid Prime members globally in his letter to shareholders. “In 2017, Amazon shipped more than five billion items with Prime worldwide, and more new members joined Prime than […]

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Consumers don't want to think anymore

Consumers don’t want to think anymore

By admin 4 0

Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service. Expectations are moving so quickly that they’re outpacing the same technologies that are keeping retailers on their toes. At the customer’s core, he or she simply doesn’t want to think anymore. The customer doesn’t want […]

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How brands can engage with customers after checkout

How brands can engage with customers after checkout

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Display advertisements, coupons, shopper samples and in-store promotions are some of the more traditional approaches marketers have taken when trying to catch a shopper’s attention and influence his or her purchasing decision. Today, some forward-thinking brands are investing in new technologies like image recognition and augmented reality (AR) to build omnichannel retail experiences that target […]

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Swift shifts in marketing spend aren’t enough to stem the Amazonian tide

Swift shifts in marketing spend aren’t enough to stem the Amazonian tide

By admin 5 0

After decades of trying to fill their brands’ proverbial leaky buckets — continually flooding them with new customers won through acquisition dollars instead of plugging the holes with retention spend — marketers are finally turning the tide. According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds of their budgets toward customer […]

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The death of the mass market and why consumers couldn't be happier

The death of the mass market and why consumers couldn’t be happier

By admin 6 0

Think back to the late 1990s – Friends was the biggest TV show in America with between 15-20% of all households tuning in. Nothing comes close on a percentage basis now, not even Game of Thrones, one of the biggest hits in the past 10 years. Oprah, at her height, had 48 million viewers per week. Now, […]

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Busting e-commerce myths that lead to bad marketing decisions

Busting e-commerce myths that lead to bad marketing decisions

By admin 2 0

Even the smartest marketer can make a terrible marketing decision if that decision is based on an outright falsehood. Myths about the e-commerce industry and the marketing surrounding it abound. Here are seven ways to help you avoid these traps. 1. ‘Revenue and profit are the only KPIs that matter’ Early web marketers tended to […]

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Insights from our 2017 holiday retail survey

Insights from our 2017 holiday retail survey

By admin 5 0

By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this month, we asked e-commerce teams about their holiday marketing strategies — planning, budgeting and expectations — and what they did differently this year from last year. Nearly 100 respondents shared their feedback. The majority (57 percent) […]

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Engaging at each level of the consumer journey

Engaging at each level of the consumer journey

By admin 5 0

Unbeknownst to many, the shopping experience doesn’t begin with the purchase of an item. Rather, it begins when a consumer has a need or desire for a certain item. Successful brands may prevail at being part of the shopping experience up until they get buyers into stores and, ultimately, in line at the cash register. […]

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Why launching -- or revamping -- a customer loyalty program should be a top priority for retailers in 2018

Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018

By admin 3 0

Customer loyalty programs have been around in some form or another for decades. But in today’s world, where people are flitting between online and physical stores and chasing the best deal possible, brands are constantly competing for consumer attention, in addition to brand loyalty. Creating a customer loyalty program that is useful to both the […]

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The top Walmart and Amazon product page experiences of 2017

The top Walmart and Amazon product page experiences of 2017

By admin 3 0

There isn’t “one thing” separating a great product page from a terrible one. Instead, brands in 2018 should think holistically about how they are crafting a positive consumer experience on their product pages — even on third-party retailer sites. At a very high level, brands can boil this concept down to execution across eight product […]

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Empowered consumers are searching for the best and worst brands before they buy

Empowered consumers are searching for the best and worst brands before they buy

By admin 2 0

The best experiences and the worst experiences are oftentimes so compelling that we can’t help but share them. That’s nothing new. We’ve all heard the saying that a happy customer tells one person while an unhappy customer tells anyone who will listen. It’s partly cathartic. It’s also a way of helping save others from similar […]

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Assessing the impact of poor data on retail: The 1-10-100 rule

Assessing the impact of poor data on retail: The 1-10-100 rule

By admin 5 0

As we approach the holidays, and particularly the new year, our thoughts turn to how we can make improvements to our personal life — for example, clean living with better food and more exercise. But how many of us are planning to make improvements to our business? Maybe we should be thinking about our New […]

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Marketing in a distracted, digital world

Marketing in a distracted, digital world

By admin 8 0

In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, digital marketing tools and social media, has given […]

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How a Structured Testing Plan Leads to Quick & Stable Wins

How a Structured Testing Plan Leads to Quick & Stable Wins

By admin 3 0

If you were Amazon CEO Jeff Bezos, how would you structure your testing and experimentation process to drive growth? Let’s look at what Bezos says about experimenting (emphasis mine): “One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty […]

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5 Post-Purchase Email Campaign Tactics Worth Trying

5 Post-Purchase Email Campaign Tactics Worth Trying

By admin 6 0

Woo-hoo! Your team just clinched another new customer. That’s great news. But before you celebrate, think about the next step in the sales process. Communication plays a critical role in fostering customer loyalty. To transform buyers into die-hard advocates, it’s important to improve your post-purchase emails. “For a business to thrive, it must provide customers […]

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Will E-Commerce Benefit from Machine Learning?

Will E-Commerce Benefit from Machine Learning?

By admin 6 0

The e-commerce revolution was built on the back of digital advances and automation, but is the next generation of machine learning and AI friend or foe? Machine learning is the method today’s systems use to learn about you and the fundamental things that make you who you are. It looks beyond generalizations and characterizations on […]

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How Voice Apps will Change E-Commerce Forever

How Voice Apps will Change E-Commerce Forever

By admin 4 0

Marketers say that in order to anticipate what the customer wants, you have to know what they’re thinking. With voice apps becoming more and more commonplace — now the customer can actually tell you. Perhaps the biggest evidence that shows a marked shift in how customers search is found within the biggest movers and shakers […]

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