Category: Email & Automation

Getting personal through automation: The B2B marketer’s guide to lead nurturing with marketing automation

Getting personal through automation: The B2B marketer’s guide to lead nurturing with marketing automation

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It’s an uncomfortable truth in the marketing world that most of those coveted leads go nowhere. According to Marketing Sherpa, nearly 80% of new leads never become sales and Marketo even claims that up to 50% of lead generation budgets are wasted on leads that are never even contacted. It’s a Sisyphean task to personally […]

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7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

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Email marketing can result in an ROI of $40 for every dollar spent. But we often think about this powerful channel in terms of the marketer. But what about the consumer? Sure, email marketing is all about about engaging people, but marketing teams are sometimes a few steps removed from the end user. We’re all marketers, but […]

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Five reasons SMBs should be using email automation

Five reasons SMBs should be using email automation

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Since 84% of marketers describing their marketing automation strategy as at least somewhat successful, small and medium-sized businesses (SMB) can no longer afford to ignore this strategy. Email is a great place for them to start and here are four reasons why: 1. Email has the highest ROI of any digital marketing channel It’s not […]

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