Category: Email Marketing

email marketing

email marketing

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As we begin to embrace longer days and shed our winter wardrobes, it’s a great time for retail marketers to re-evaluate the email calendar and replace ineffective strategies with fresh approaches. Here are a few of our favorite tips to heat up your summer email campaigns and reinvigorate your marketing efforts: New Season, New Content […]

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dynamic email design

dynamic email design

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While it may surprise those who view emails as an antiquated channel of communication, emails are still a crucial part of the way brands communicate with consumers. Just consider that in 2017, global email users amounted to 3.7 billion people, and, this figure is set to grow to 4.3 billion in 2022. While this sounds […]

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subject line

subject line

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An enticing subject line is a critical tool in a marketer’s arsenal, driving open rates, engagement in the inbox, and ultimately conversions. A subject line is the first preview a recipient has to the message that awaits them, triggering a split-second decision regarding the fate of a campaign. The question is, will your subject lines […]

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5 ways to optimize your email outreach with AI

5 ways to optimize your email outreach with AI

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Artificial Intelligence (AI is) on the rise, with consumers and businesses alike. 77% of consumers already use an AI-powered device, and 72% of business leaders view AI as a competitive advantage. In fact, 87% of marketers are currently using AI to improve their email marketing efforts. What is AI, and how is it relevant to […]

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1:1 email

1:1 email

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By Kristen Dunleavy, senior content marketing manager at Movable Ink Email has long been the workhorse of digital marketing. It is the most natural channel to deliver on the promise of personalized digital experiences. Email allows for a direct and intimate 1:1 relationship between a brand and its customer. In fact, 74% of marketers say […]

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Segmentation

Segmentation

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This article is part of our series on customer experience where we look at how to connect data, intelligence, and experiences. Read the previous article, Great Customer Experiences Rely on Robust Identity Management. Your ability to deliver personalized customer experiences across multiple channels is increasingly being tested. There is a good reason for this – cross-channel […]

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Cart Recovery

Cart Recovery

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Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is completed. Savvy marketers don’t count those sales as an immediate loss because they know it is now possible to recoup 10 percent to 30 percent of those sales. But […]

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Sendwithus launches GDPR-compliant, cloud-based email CMS

Sendwithus launches GDPR-compliant, cloud-based email CMS

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Sendwithus announced on Tuesday the launch of Dyspatch, an enterprise-level, cloud-based and GDPR-compliant email content management system (CMS) for transactional emails. Dyspatch is a CMS platform for email that manages workflow, including building, editing and commenting from a variety of stakeholders. When the email is ready to be deployed, it is “exposed via our API,” […]

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How to Convert Consumers into Loyal Customers

How to Convert Consumers into Loyal Customers

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Customers are a business’ most valuable asset, which is why they spend a lot of money to acquire new ones and work hard to retain the ones they have. This is especially true in the saturated retail industry where there is lots of competition to capture consumer’s attention. Here is where email marketing comes into […]

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What we think about Google’s AMP for Email

What we think about Google’s AMP for Email

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Heard about Google’s recently announced AMP for Email project? AMP, or Accelerated Mobile Pages, was developed by Google to efficiently load modules within web pages, specifically on mobile devices. A few weeks ago, Google announced they’ll be bringing this same technology to inboxes, allowing for what they’re calling “engaging, interactive, and actionable email experiences.” Currently being tested […]

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Work Smarter, Not Harder: 5 Steps to B2B Content Marketing Success in 2018

Work Smarter, Not Harder: 5 Steps to B2B Content Marketing Success in 2018

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We are only two months into 2018 and I already hear some B2B marketers say that they work harder, not smarter, and only see limited results. So what differentiates the successful marketers from the not-so-successful marketers? One word: strategy. According to CMI’s 2018 Benchmarks, Budgets, and Trends research (North America), 62% of the most successful B2B content […]

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What’s on the Menu? A Balanced Email Content Diet

What’s on the Menu? A Balanced Email Content Diet

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For most people, the key to a healthy and sustainable diet is balance. Eating the same thing every day can be miserable, and it’s usually not effective. Most of us need variety in our diets to stay healthy, and the essential vitamins our bodies depend on can’t be found in just one or two foods.   […]

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7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

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Email marketing can result in an ROI of $40 for every dollar spent. But we often think about this powerful channel in terms of the marketer. But what about the consumer? Sure, email marketing is all about about engaging people, but marketing teams are sometimes a few steps removed from the end user. We’re all marketers, but […]

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10 Ways to Grow Your Email List Like a Boss

10 Ways to Grow Your Email List Like a Boss

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Email marketing has long stood in the shadow of its younger, glitzier cousin, social media marketing, as a tool for turning customers into a devoted community of fans. However, as more and more marketers reconsider their approach to social, email remains a powerful and personal channel for building and engaging an audience. Sure, you’ve got […]

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Five reasons SMBs should be using email automation

Five reasons SMBs should be using email automation

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Since 84% of marketers describing their marketing automation strategy as at least somewhat successful, small and medium-sized businesses (SMB) can no longer afford to ignore this strategy. Email is a great place for them to start and here are four reasons why: 1. Email has the highest ROI of any digital marketing channel It’s not […]

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5 Best Practices to Get the Most out of Your Holiday Email Efforts

5 Best Practices to Get the Most out of Your Holiday Email Efforts

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With a 4400 percent ROI, email is one of the most valuable marketing tools for brands. In fact, most brand marketers will tell you their sales will drop if they stop sending emails, and they need to watch their subscriber churn rates very closely. But what are the best general practices that can make or […]

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