Category: email

Informed delivery and the omnichannel future of the United States Post Office

Informed delivery and the omnichannel future of the United States Post Office

By admin 2 0

When you think of ecommerce, what’s the first name that comes to mind? You probably immediately said “Amazon,” which is a good answer, but this is a trick question. The real biggest name in ecommerce is actually the United States Postal Service (USPS). Last year, American consumers spent more than $453 billion online shopping, a […]

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7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

By admin 3 0

Email marketing can result in an ROI of $40 for every dollar spent. But we often think about this powerful channel in terms of the marketer. But what about the consumer? Sure, email marketing is all about about engaging people, but marketing teams are sometimes a few steps removed from the end user. We’re all marketers, but […]

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Five reasons SMBs should be using email automation

Five reasons SMBs should be using email automation

By admin 4 0

Since 84% of marketers describing their marketing automation strategy as at least somewhat successful, small and medium-sized businesses (SMB) can no longer afford to ignore this strategy. Email is a great place for them to start and here are four reasons why: 1. Email has the highest ROI of any digital marketing channel It’s not […]

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Increased transparency and increased trust

Increased transparency and increased trust

By admin 7 0

In just six months, the General Data Protection Regulation (GDPR) officially goes into effect. Marketers will no longer be allowed to collect, store or use the personal data of any European Union (EU) citizen without their explicit consent. Compliance is non-negotiable, given the huge financial ramifications. On the surface, the regulation may sound draconian. But […]

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How To Choose The Best Email Marketing Software For You

How To Choose The Best Email Marketing Software For You

By admin 4 0

Can I share with you two of the biggest lies in marketing? Email marketing is dead Your email marketing software doesn’t matter Firstly, email marketing isn’t dead. No matter what that dude said on Reddit. It’s thriving, and it’s integral to making money online. Secondly, your software – the platform you use to email from […]

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Why Your B2B Team Is Investing Too Much in Mobile

Why Your B2B Team Is Investing Too Much in Mobile

By admin 5 0

Judging by the headlines, the mobile revolution is well underway. Last year, Adobe ran a story on CMO.com titled, “The Moment Is Now: Brands Must Embrace A Mobile-First World.” Think With Google wants to show us “How to Drive Growth in a Mobile-First World.” And a few months ago, Entrepreneur declared that “The Dominance of […]

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subscriber-data-more-personalized-emails

5 Steps to Improving Subscriber Data for More Personalized Emails

By admin 2 0

When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then – and still today – everything revolved around email subscribers and event (Content Marketing World) attendees. Ever ambitious, Joe’s goal was always “double it.” And yes, double them we did. From […]

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Blockchain marketing: A look at the technology landscape and emerging players

Blockchain marketing: A look at the technology landscape and emerging players

By admin 7 0

As we covered in part two, advertising will most likely be the first function to be attacked as blockchain, the technology underpinning Bitcoin, enters the mainstream. Why? Simply put, the number of middlemen and the amount of friction makes it ripe for disruption. The good news, as you can see in the first-ever Blockchain Marketing […]

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