Category: empathic marketing

How to Use Empathic Marketing to Win More Business in 2018

How to Use Empathic Marketing to Win More Business in 2018

By admin 7 0

I think today’s marketing is just a little too obsessed with data. Cue the gasps and snaps and oh no she didn’ts. At a recent networking event, I was talking to a marketer who’d just gotten married. Given her profession, she wasn’t surprised when her momentous life occasion triggered an onslaught of promos and offers. […]

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The One Marketing Buzzword You Should Actually Care About

The One Marketing Buzzword You Should Actually Care About

By admin 3 0

Think back to the last time you had a terrible-no-good-very-bad-I-want-to-move-to-Australia day at work and needed to talk to someone about it. You may have turned to an amazing partner or friend who let you ramble on near endlessly and incoherently, asked appropriate questions at appropriate intervals, handed you Kleenex when needed, periodically interjected with horrified […]

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Why Understanding Pain Is the Key to Customer-Centric Marketing

Why Understanding Pain Is the Key to Customer-Centric Marketing

By admin 8 0

When you’re upset, those closest to you can see it in your eyes, your posture, perhaps even your appearance. They’ll ask those two magic words—“What’s wrong?”—and then you’ll launch into a play-by-play dialogue of work drama about how Doug was rude to you, where Divya was sitting in relation to you at the conference table, […]

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This Psychological Trick Can Make You a More Empathetic Marketer

This Psychological Trick Can Make You a More Empathetic Marketer

By admin 8 0

Even though I am [redacted] years old, I follow a bunch of trendy Instagram humor accounts aimed at people in their 20s and teens. I’d like to tell you I do this because I think it’s important to keep up with the latest digital trends… but it’s also possible that I just have an immature […]

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